Childrearing

A Mother Of Four Has Launched A Petition Asking Victoria’s Secret To Pull That Stupid ‘Bright Young Things’ Crap

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A Mother Of Four Has Launched A Petition Asking Victoria s Secret To Pull That Stupid  Bright Young Things  Crap article 2299070 18EB6921000005DC 332 634x473 jpgParents continue to express nothing short of their gag reflex at the the super spring break-y “Bright Young Things” line, reportedly geared towards tween and teen girls depending on who you talk to. But in that savvy contemporary online parenting way, mothers and fathers have now organized against the line in the tried and true Change.org petition.

Diana Cherry from Seattle, WA,  a mother of three daughters and one son, started a petition asking Victoria’s Secret to pull the PINK line, complete with lacey thongs that read “Call Me.” Her issue is that the Bright Young Things collection “targets teens and tweens with the same type of sexy and sexualized products sold in their adult line.” As of this writing, the petition has garnered just under 800 signatures. A Facebook page has also been erected in response to the PINK line.

In her petition, Cherry attests that the proof is in the mission statement:

Victoria’s Secret may claim that PINK is for college women but their Chief Financial Officer Stuart Burgdoerfer made it clear when asked about Victoria’s Secret’s PINK lingerie line that they are trying to reach a teen audience. “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at PINK,” said Burgdoerfer.

I don’t want a brand like Victoria’s Secret telling my daughters what sexy should be and my son that girls have to look or dress a certain way. Sexualization of girls by marketers has been found to contribute to depression, eating disorders, and early sexual activity — and this new ad campaign is a glaring example of a culture forcing girls to grow up too fast.

However, Victoria’s Secret now claims otherwise:

“Victoria’s Secret PINK is a brand for college-aged women,” the company said in a statement to E! News. “Despite recent rumors, we have no plans  to introduce a collection for younger women. Bright Young Things was a slogan used in conjunction with the college spring break tradition.”

Cherry concludes that “Our children are not sex objects; not things,” a resounding counter to exactly what Victoria’s Secret is proposing — “Bright Young Things.” Those who have signed the petition, many of whom are parents, commiserate their Victoria’s Secret woes in the comments below.

Kelli Clement from Minneapolis, MN writes:

Every. Single. Time I walk by VS w/my 10.5 yr old daughter, we deconstruct the hypersexual images. You wear me out. To quote your itty bitty panties, call me. I’ll tell you why your sexualization of young girls makes me so sad.

Hear, hear.

(photo: eonline.com)

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