Body Image

Victoria’s Secret ‘A Body For Every Body’ Is Probably Not For Your Body

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When Victoria’s Secret released their new ‘Perfect Body’ marketing campaign last week, with the slogan plastered over a picture of ten tall, glowing, stick-thin models, they got an earful of righteous anger from social media. So the good folks at Victoria’s Secret tried to address their misstep yesterday, by giving the marketing campaign an updated name and slogan. The new title is ‘A Body for Every Body‘. And it’s still plastered over the exact same image of ten models cut from the same 5’10”, 120-pound mold.

victoria's secret perfect body campaignThe models, several of whom have countable ribs but none of whom appear to have more than 5% body fat, are about as diverse in terms of body type as the mannequins on display in a department store. The social media backlash that was responsible for the demise of the original ‘Perfect Body’ slogan (via a petition and a huge Twitter outcry) deemed the campaign’s message harmful to young girl, who don’t need to be told that a ‘perfect’ body necessarily equates to one that looks like a supermodel’s. I’m not sure the new campaign is much better, though, with its implication that ‘every body’ out there is well represented by a selection of the thinnest women in the world. I guess the Victoria’s Secret design ran out of room when adding the updated slogan to the photograph, because ‘A Body For Every Body, As Long As You Look More Or Less Like This’ is probably a little too long to fit.

It’s not clear if or when the posters that have already been shipped out to stores for display will be replaced, but I won’t be finding out, because Victoria’s Secret isn’t getting any of my money. I’m short. I have had two children. In lingerie, I look like a piece of Silly Putty that’s been left out in the sun. If you, like me, don’t fit into one of the ten clone-like categories of body type offerings from the store, go elsewhere. For one thing, I’ve heard more than one story from people who have been, let’s say, politely discouraged from shopping at VS due to their physique. Or, occasionally, not so politely. For another, they don’t have a great track record with boobs that aren’t currently being squished into one of their crappy bras. (Which reminds me of yet another reason to skip a mall trip to Vicky’s: they are notoriously bad at actually getting people a bra size that actually fits them properly. It was ages before I got a department store fitting and realized I’d been cramming the girls into a 36A for no reason at all. There is no joy like a properly fitted bra! Do your boobs a favor and take them somewhere else. If you go to literally anyone else that has 1.) a tape measure and 2.) one or more eyes, you should be in good shape.

Also, the first person to try to accuse me of ‘skinny-shaming’ in the comments can eat my stretched out, ugly nursing bra. If you have the sort of body type that allows you to shop at Victoria’s Secret, my beef is not with you – congratuwelldone! But you also don’t get to be mad at the rest of us who don’t fit that very rigid mold for complaining and taking our boob-money elsewhere. Sorry, but acknowledging that there is more than one way to have a ‘perfect body’, or that ‘every body’ should be a little more diverse than being 5’9″ and 110 pounds or 5’11” and 125, is not skinny-shaming. It’s reality.

(Image: Twitter)


  1. Looby

    November 7, 2014 at 8:40 am

    VS suck. They promote terrible Body image and make terrible underwear.

    This Reddit changed my life I’m swooping and scooping, wearing a bra that fits properly and I look SO much better. I found resources to get nice looking undies, in my size (40FF), that don’t cost a bazillion dollars.

    • LeggEggTorpedoTits

      November 7, 2014 at 8:46 am

      Did you mean “bra-zillion” dollars?

      I’m so sorry…I’ll just go.

    • JD

      November 7, 2014 at 9:42 am

      You just changed my life (seriously, tears of relief in my eyes) with this link. Thank you!

  2. adis agata

    November 7, 2014 at 8:42 am

  3. Personal

    November 7, 2014 at 8:43 am

    Preach it!

  4. keelhaulrose

    November 7, 2014 at 8:51 am

    One of my friends bought the biggest bra they could find at VS. I managed to get into it, but the spillage was so epic it looked like I had four boobs. And four boobs makes an udder, which is decidedly not sexy.

    “Sexy” bras in my size might be a little more, but they’re totally worth it.

    • Looby

      November 7, 2014 at 8:52 am

      MMM Quadboob

    • WhoDeyKY

      November 7, 2014 at 9:28 am

      there’s a girl at my work/who I also went to college with, and she has HUGE boobs. she claims she’s just a DD, but I know those girls are way bigger and there’s some spillage in the cups/band. we are close so I asked her how she knew she was that size and she was like “well they measured me at VS”, to which I replied “isn’t it ironic that in-store they only go up to DD, therefore you just happened to be a DD and bought your bras there instead of going somewhere with larger sizes?” blank stare back at me.

    • keelhaulrose

      November 7, 2014 at 9:48 am

      You mean VS is a business that would lie to a customer for sales?

    • Shelly Lloyd

      November 8, 2014 at 8:42 am

      Is it wrong to love Moriarty?

    • keelhaulrose

      November 8, 2014 at 9:45 am

    • Shelly Lloyd

      November 9, 2014 at 5:39 am

      …..And Honey, you should see me in a crown!

    • PAJane

      November 7, 2014 at 1:14 pm

      I have a small band size, so kinda-big boobs become WOAH THAT SOUNDS HUGE in cup size. I know there’s absolutely no way VS will be able to accomodate me, but I’m always tempted to have them size me and see if they’ll be honest, or try to sell me something in a DD.

    • Bunny Lou

      November 7, 2014 at 7:23 pm

      They’ll try to get you into a sister size that doesn’t fit you, then say, “OH! Look! The band fits you so well! No digging into the skin! And your breasts aren’t falling out. I think we found your perfect fit!”

    • Jen TheTit Whisperer

      November 7, 2014 at 9:29 am

      I can fit into exactly zero VS bras

    • keelhaulrose

      November 7, 2014 at 9:44 am

      It was an acrobatic feat for me to get into it, and that was in high school when their “extended sizes” maybe went to a 40DD in the most dowdy style available (friend couldn’t find a 40, she got a 38DD for her 40DD chest). And I’m convinced they run small. I couldn’t pray to fit in one now, and I don’t want to. My boobs are happy in the bras from the boutique where the woman needs approximately three seconds with your tatas to have a dozen bras ready to go.

    • Jen TheTit Whisperer

      November 7, 2014 at 10:05 am

      I am a 38 DDD in most bras VS swears I’m 36 DD. I don’t even almost fit.

    • LotteryTicketRetirementPlan

      November 7, 2014 at 10:27 am

      But…you’re the tit whisperer!

    • Jen TheTit Whisperer

      November 7, 2014 at 11:17 am

      Not at VS I’m not. Turns out there are some tits that can’t be whispered at VS. In public? Different story.

    • noodlestein's danger tits

      November 7, 2014 at 11:36 am

      Argh – I found this so, so funny and tried my very hardest to find an appropriate gif, but alas, the internet has deafeated me.

    • wolfhart

      November 7, 2014 at 5:42 pm

      At VS they aren’t whispered; they’re boobdazzled

    • Rachel Sea

      November 7, 2014 at 5:58 pm

      Tit Whisperer, not Bra Fairy.

    • Kat

      November 7, 2014 at 9:48 am

      VS sucks. I go to Soma for pretty bras for women with big boobies.

    • keelhaulrose

      November 7, 2014 at 9:55 am

      VS sucked for the year or so my boobs actually fit into their stuff. So stinking itchy and seams in horrible places.

      I’m pretty sure they’re more for men than for women. VS is where you go when you want to buy something for your girlfriend and have no idea how bras and boobs actually go together.

    • alexesq33

      November 7, 2014 at 1:09 pm

      I prefer Fredericks, and because of fake boobs, their sizes go WAYYYYYY up. Plus not all their stuff is trashy hookerish. Only some of it is 🙂

    • koshkakot

      November 7, 2014 at 4:24 pm

      Same! I have a super tiny rib cage (~27 inch circumference) and can never find a bra that fits nicely. I’m ostensibly a B cup. I usually end up stuck with a 34B since 32Bs are unicorns. I love the Fredericks bras though, they have nice sizes, are supportive, last a while, and when on sale are decently priced.

  5. Mia Turner

    November 7, 2014 at 8:59 am

    Even when I was close to the size of the models they are showing here (many moons and a few kids ago) their stuff never fit right. I am totally unsurprised at the fact that they can’t find a way to market without offending people I mean seriously they can’t even make a bra to fit their ideal let alone most folks.

  6. Wicked Prophet Kay Sue

    November 7, 2014 at 9:01 am

    Those are different bodies? I’m pretty sure they just had the same model pose over and over again, in slightly different ways, and then just photoshopped her to different skin tones…

    • Spongeworthy

      November 7, 2014 at 9:28 am

      But but but…some of them have their hands on their hips, and some don’t! One is facing away from the camera! Jeez, can’t you see how DIVERSE they are?!

    • Wicked Prophet Kay Sue

      November 7, 2014 at 2:01 pm

      Such diversity. Much wow.

      I need a Doge meme for this moment….

    • LotteryTicketRetirementPlan

      November 7, 2014 at 9:37 am

      Not only that, but they photoshopped their legs to be longer. A normal human is 8 “heads” tall; these aliens are 9.

    • Looby

      November 7, 2014 at 11:04 am

      Thats because only Alien boobies actually fit in the weird cup shapes VS has. So really we should’t be getting our knickers in a twist over this because it’s not aimed at humans but on visiting extra-terrestrials

    • LotteryTicketRetirementPlan

      November 7, 2014 at 11:28 am


    • Kitty

      November 7, 2014 at 3:04 pm

      I used to get the VS catalog in the days before ubiquitous photoshop, and it always bothered me how long the models torsos were. I’m short waisted and I’m lucky if I have an inch and half between the bottom of my ribs and my hipbone. I wondered, did I just lose the genetic lottery? WHY are these women’s waists soooo long? Somehow these VS models always seem to have a vast expanse of “tiny waist” between their ribs and hipbones.

      Then one day on You Tube I saw a video about VS Photoshopping and I realized that they do actually stretch their torsos WAY beyond what is normal even for a tall skinny girl. Some retouching is ok (varicose veins, pimples etc.) but I honestly think the extent that VS uses photoshop today is abusive to women. It’s one thing to compare yourself to a model who won the genetic lottery, it’s quite another to compare yourself to a collection of pixles who has a body type that literally doesn’t occur in our species.

    • Kitsune

      November 7, 2014 at 10:47 am

      The photshopping VS does drives me nuts because it’s so obvious and badly done. The models proportions wind up all weird and they look inhuman.

  7. Ursi

    November 7, 2014 at 9:03 am

    It doesn’t really bug me as a large woman because VS isn’t for women like me at all. I wore their bras when I was younger and they were overpriced and I too had a poor fitting experience. And then when I left my C-cup years behind there was no place for me there. I started shopping at department stores for full coverage bras and support bras.

    VS is for slender women. They’re not marketing to me. And skinny women come in a bunch of different body types, much like fat women do. I’m just not that bothered by it.

  8. LeggEggTorpedoTits

    November 7, 2014 at 9:07 am

    I went to the VS store one day about 6 months ago and was perusing the 34B stacks when the sales lady came by and said, “Shopping for a friend?” I was all, “What? No! I’m shopping for me, duh.” So she very politely condescendingly says, “Maybe we should measure you up?”

    Long story short…she tells me I’m a 32A, so I scoop and cram my post-nursing flapjacks into this tiny bra and they are oozing out of the top and the sides –visible through my tank-top –and she looks baffled. I changed back into my comfy 34B, handed her the torture device and said, “Thanks. Thanks so very much,” and walked out.

    • Harriet Meadow

      November 7, 2014 at 9:49 am

      I NEVER measure right when I get “professionally” measured. I have a very large ribcage (thanks, mom!) so no one ever believed me when I told them I needed a 38 or 40 B. I remember one time they told me I was a 36 C. I laughed, but I humored them anyway. I could. not. get. the bra to clasp. It wasn’t even close. The salespeople were perplexed. But at least they weren’t rude about it. I’m sorry about your experience. =(

    • LeggEggTorpedoTits

      November 7, 2014 at 9:57 am

      I feel you on the ribcage. I kind of have the figure of a 12-year old boy with “floppy and way down here” boobs, but my ribcage is huge in comparison with the rest of me.

    • Mystik Spiral

      November 7, 2014 at 10:43 am

      I have a huge ribcage too! It sucks, but at the same time kinda nice to know that at least a few internet strangers feel my pain… I can’t easily FIND a 38B so I typically get a 38C and watch my sad little boobs try to fill up the extra space. 🙁

    • LeggEggTorpedoTits

      November 7, 2014 at 10:46 am

      Aw! Strapless bras mess with me that way. They just sort of sit in there like sad little blobs of egg whites in a cup.

    • chill

      November 7, 2014 at 12:16 pm

      hahaha!! I hate strapless bras for that reason. I want my girls held gently but firmly, not just lying there.

    • LeggEggTorpedoTits

      November 7, 2014 at 1:59 pm

      Yeah, there’s no up “lift” without straps so it all just sinks in.

    • Jessica Johnson

      November 7, 2014 at 11:52 am

      The secret to finding a 38 B is to actually need a 38 DDD or G. I swear that every time I go bra shopping that’s about all I can find.

    • Alanna Jorgensen

      November 7, 2014 at 1:29 pm

      It’s always depressing watching your itty bitties wallowing around in the abyss like that. I have the worst time finding bras that fit well in cup and around the ribs. I really need to suck it up and go get fondled by a stranger for a proper fitting.

    • Assasymphony

      November 7, 2014 at 11:07 am

      I have minuscule boobs. Sometimes it’s like they’re not even there. Once I wore a top that squishes against my body and makes them look a little bigger, and someone said to me “I didn’t know you had boobs!”
      However I’m not as tall as I’d like and my stomach is looking a little too round these days :'(

    • ktbay

      November 7, 2014 at 3:03 pm

      The women of my family are also blessed with what we like to call “large avian ribcages”

    • Aimee

      November 7, 2014 at 10:43 am

      “Post-nursing flapjacks” is what I’ll be referring to mine as from now on.

    • alexesq33

      November 7, 2014 at 11:36 am

      we call them “rocks in socks” at my house 🙂

    • Bunny Lou

      November 7, 2014 at 7:20 pm

      This is why when you get a good professional measuring they ask you to bend forward so you can get all your boob under that tape measurer.

      Shit, they STILL think I’m a 34DD at Victoria’s Secret. I can cram my boobs into a 34DDD if it’s one of their unlined gizmos, but my real size is 32 FF.

      They apparently don’t think that gravity is a thing and all boobs should be proportioned like breast implants

    • LeggEggTorpedoTits

      November 7, 2014 at 7:37 pm

      I love the bras I bought at Target….they’re not overly padded (really? some of us really don’t WANT our boob tops directly under our chins) and they hold everybody where they look natural.

      By the way, “all your boob”. Ha!!! I love that.

  9. pixie Ninja Tits

    November 7, 2014 at 9:17 am

    I’m not a large woman by any means (I’m not tiny, either; just slim and a little smaller than average), but I’m, let’s just say “gifted”, in the boob department. Until I was properly sized, I hated wearing bras because either the band size was too loose or the cups too small. Victoria’s Secret (and for my fellow Canadians, our equivalent, La Senza) seems to think that the cup sizes end at DD, and half the time only go up to a D. Most department stores up here in Canada-land also only go up to a D or DD for their bras. So yay for me when I found out that I’m a 32/34G.
    When VS first came up here, I went in to look and wasn’t aware that they didn’t go above….whatever size they don’t go above…and I asked if they had anything in my size. The sales lady looked at me and was like, well we don’t go above [size], but let me do a fitting, you don’t look like that size. She took me into a room, did a “fitting” and was like “well, you’re certainly bigger than a D cup, you could try a 36 or 38 D, the cup sizes are bigger for the bigger band sizes”. I just shook my head, said no thanks, and left. If I was braver, I would have told her that’s not how bras work.
    I also remember watching an episode of Dragons Den (like Shark Tank) and some lady was trying to get funding for her line of bras for larger-chested women and the CEO of La Senza told her there was not enough of a market for it. My boyfriend had to change the channel because I yelled at the TV like an angry sailor. There is absolutely a market for it, and I would say many more women have larger cup sizes than a D or DD than they realize.
    Tons of women are wearing the wrong-sized bras, and I agree with you, Aimee, wearing the right-sized bra is amazing!

    • Lilly

      November 7, 2014 at 9:49 am

      That flabbergasts me only because now that there is online shopping many women are shopping UK/EU brands that do go to larger sizes and VS/La Senza (who VS now owns) have both lost money recently (last year was good for VS though). Just look at where VS’ money is going and then you’ll see your market.

      Average size in US is 34DD — if that is the biggest sold then you are missing 1/2 the market dumbasses.

    • pixie Ninja Tits

      November 7, 2014 at 10:02 am

      I’m lucky enough that I have a specialty bra/lingerie store nearby where I go to university and one near my hometown (well, 25 minute drive, but in the GTA, that’s not so bad) so I haven’t yet had to try buying bras online. And buying bathing suits is even worse.
      I’m really not surprised that VS/La Senza are losing money, maybe it’ll get them to realize that there is a huge market for larger-chested women and that a larger chest doesn’t necessarily mean super obese women (because really, we all know that’s what they’re worried about. They don’t want to “ruin” their image…)

    • Nico

      November 7, 2014 at 10:27 am

      Hi, I am in the GTA also. Where do you shop? Thanks.

    • pixie Ninja Tits

      November 7, 2014 at 10:32 am

      There’s a place called Linea Intima that I’ve found to be pretty good.

    • Lilly

      November 7, 2014 at 10:49 am

      the ones on this list are generally well regarded — I have shopped Secret from Your Sister and it is good.

    • TashaB

      November 7, 2014 at 1:41 pm

      Yes to Secrets from Your Sister!
      They can be a little bit pricier, but it is so worth having a properly fitted bra.
      Especially when you are around a 30-32D-F (I really need to go in for a new fitting! Pre-pregnancy I was a 30D, while nursing I hit between a 32F-34G. . . now, I have no idea)

    • Nico

      November 7, 2014 at 4:55 pm

      Thanks. When I am finished nursing, I am going to one of these for a professional fitting.

    • Lilly

      November 7, 2014 at 10:27 am

      the funny thing is apparently for a lot of women that are small band/big cup (both naturally and with some surgical help) can’t buy at VS (think Sofia Vergara’s figure), but these would appeal to their branding image.

    • Aimee

      November 7, 2014 at 10:43 am

      for next time:

    • pixie Ninja Tits

      November 7, 2014 at 10:47 am

      I love that dude. His name is escaping me now, though.

    • rockmonster

      November 7, 2014 at 1:30 pm

      It’s Morbo the Annihilator.

    • pixie Ninja Tits

      November 7, 2014 at 1:40 pm

      Yes!!! Thank you!!!

    • LiteBrite(UterineDudebro)

      November 7, 2014 at 11:18 am

      “Tons of women are wearing the wrong-sized bras, and I agree with you, Aimee, wearing the right-sized bra is amazing!”

      I agree. I went one band size higher in the bra department last year, and the difference it has made is astounding. I’m not kidding.

    • pixie Ninja Tits

      November 7, 2014 at 11:23 am

      Yeah, I actually feel really uncomfortable if I’m not wearing a bra. I don’t wear a bra to bed, but even if I’m just lounging around, I feel way better with my bra on. Though I totally know that wouldn’t be the case if I wasn’t wearing correctly sized bras!

    • LiteBrite(UterineDudebro)

      November 7, 2014 at 11:24 am

      I can’t go full commando in the bra department. It just doesn’t work. I don’t wear a bra to bed either, but I do every other time to avoid my boobs sitting at my knees.

    • CMJ

      November 7, 2014 at 11:27 am

      Even when I had small boobs in high school I NEVER HAD PERKY BOOBS. sigh.

    • LiteBrite(UterineDudebro)

      November 7, 2014 at 11:29 am

      I never really had “small boobs.” They used to be firmer, but even then they were never perky.

    • pixie Ninja Tits

      November 7, 2014 at 11:31 am

      My boobs are fairly perky for their size, but they’re just so big and get in the way and jiggle around too much. Sometimes I want to chop them off.
      (Actually tempted to seriously get them reduced in a few years)

    • noodlestein's danger tits

      November 7, 2014 at 12:52 pm

      This is my cri de coeur. I never had perky boobs, either! I remember in health class in like seventh or eighth grade looking at the diagram of the development of the female breast, with the end result being a perfect tip tilted teardrop shape, and thinking, when are mine going to look like that?!? Instantly after I had formed the question in my mind, though, an evil voice in the back of my head said NEVER. And so it has been.

  10. Angela Brown

    November 7, 2014 at 9:31 am

    I buy my undies at Target. The end.

    • Ms.Anne'sNotoriousLadygarden

      November 7, 2014 at 7:29 pm

      I loooove my Target bras.

    • Angela Brown

      November 10, 2014 at 9:07 am


  11. Spongeworthy

    November 7, 2014 at 9:32 am

    VS bras suck. They don’t make anything bigger than a 34 DD and the quality is terrible.
    I got a professional bra fitting at a specialty shop once I was done nursing, and it was so worth it. But when the fitting lady and I were chatting, she asked if I’d ever been sized before. I told her no, that once a VS saleswoman had tried but I didn’t like what she was doing so I left. The fitting lady was polite and just said “oh”, but her face when I mentioned a VS fitting was worth a thousand words. So much disdain. It was hilarious.

  12. LadyClodia the Modest Rat

    November 7, 2014 at 9:44 am

    I don’t think I’ve been in a VS in well over a decade. They never had anything that fit me even when I was thinner.
    This is an awful ad campaign, though.

    • LiteBrite(UterineDudebro)

      November 7, 2014 at 11:21 am

      Me neither. Even when I was 30lbs thinner I couldn’t squeeze into one of their bras.

      I did like their underwear though, but I haven’t been in a VS in a loooooong time, so no clue how much it’s changed.

    • noodlestein's danger tits

      November 7, 2014 at 11:43 am

      I used to like their clothes, too. When I lived on a remote military installation I would shop their website/catalogue all the time, and their stuff is really nice. Like Express, but cheaper and not only for the club. Like you, though, haven’t shopped it in a while, not since I moved back to the States.

    • LiteBrite(UterineDudebro)

      November 7, 2014 at 2:05 pm

      A friend of mine buys a lot of clothes from the VS catalog. I will say they seem to hold up pretty well. She has quite a few things from 10+ years ago that still wear well.

  13. kerriouch

    November 7, 2014 at 9:52 am

    I buy mine there because they’re not itchy, I’ve had bad luck with fabrics at other places, but they do charge a fortune and you never feel like They line me here, you just feel tolerated

  14. guest

    November 7, 2014 at 9:54 am

    Ugh – the body is a type of bra, literally called ‘the body’. Everyone always gets so up in arms and offended about everything all the time. Not everything is going to please everyone, and not ever company has to cater to every single human being. Victoria’s Secret has always used the same type of models, they have always looked like this. In the grand scheme of things and everything else going on this is such a non-issue. If only everyone tackled the damn gun issues that are rampant in this country the way they do VS ad campaigns. Signed, fat and non VS shopper.

    • CMJ

      November 7, 2014 at 11:15 am

      Yes….but a “Perfect Body for Every Body” is just not right….they DON’T sell bras for every body. They just don’t. Sorry. If you’re going to say that in your ads, you should probably make sure you actually do it.

    • LiteBrite(UterineDudebro)

      November 7, 2014 at 11:27 am

      Oh we tackle gun issues on here too. It’s just nice to take a break once in awhile from all the real issues and bitch about VS.

    • CMJ

      November 7, 2014 at 11:29 am

      sometimes we gotta talk about BOOBS

    • LiteBrite(UterineDudebro)

      November 7, 2014 at 11:35 am

    • Kitty

      November 7, 2014 at 3:19 pm

      Obvious VS marketing shill is obvious.

    • Lisa

      November 11, 2014 at 1:15 pm

      People can be angry about multiple things all at once.

  15. KarenMS

    November 7, 2014 at 9:56 am

    I admit to getting starry eyed in Victoria’s Secret. I don’t know what it is. Everything’s sparkly and smells good and the pretty models confuse me lol. I do not fit into the model mold either, as that 120 pounds they have is crammed into 5 feet for me, but they must pump in oxygen casino-style or something because I always leave with something convinced I’m going to look like Adriana Lima. (Hangs head in shame.)

    • Kitsune

      November 7, 2014 at 10:42 am

      No I do it too, or used to before pregnancy and nursing made me more endowed. Everything is sparkly and lacey and such pretty colors and coordinates. I’m apparently easily manipulated.

  16. mommystired

    November 7, 2014 at 10:00 am

    I shop at Victoria’s Secret on the reg and I have never really been bothered by their signage…until now. The way that this ad is framed makes it look like those Dove campaigns that actually use a wide variety of women. This is not a perfect fit for “every body”, this is one type of idealized body, varying only slightly in skin tone and maybe an inch, here or there. Not hatin’ on these models. They have beautiful bodies, but please don’t present this as what we should strive to view as “normal”.

  17. Angie S

    November 7, 2014 at 10:34 am

    Someone re-imagined this poster using more realistic models. I didn’t do this, but I likes the new version.

    • Aimee

      November 7, 2014 at 10:40 am

      Okay wow I LOVE THIS

    • LeggEggTorpedoTits

      November 7, 2014 at 10:42 am

      That’s more like it!!!

    • Simone

      November 7, 2014 at 5:19 pm

      That makes me so happy. I have just glimpsed what life could be like if dominant discourse represented the people in life instead of the people inside a marketing executive’s head. How joyous it would be to see people who look like oneself instead of the most depressingly ‘beautiful’ women in the known universe all the time.

  18. Maria Guido

    November 7, 2014 at 10:38 am

    “Congratuwelldone” is my new favorite word.

  19. rockmonster

    November 7, 2014 at 10:47 am

    Dillard’s is good for bras bigger than what VS sells and BTW the marketing department failed epically if “every body” meant the item, because you can’t easily get that from the ad.

  20. Sherri

    November 7, 2014 at 11:01 am

    My problem with bras is that my band size is big (38/40 now, thank you weight loss), but my cup size is a B (full coverage)/C (demi cup). Those bands in those cups are just ridic hard to find. I buy my bras at TJ Maxx now because they’ve got a good selection. But yeah, I remember getting sized at VS and having them tell me I was a D, and I just looked down at my tiny boobs and told the woman she clearly had no idea what she was doing.

  21. CMJ

    November 7, 2014 at 11:17 am

    Chantelle bras are my lifeline. They are pretty and they come in a VERY large range of sizes.

    Plus – nothing makes you look slimmer than a correctly sized bra.

    • LiteBrite(UterineDudebro)

      November 7, 2014 at 11:19 am

      I just said the same thing to Pixie. I went one band size higher in my bra last year, and the difference is remarkable. Even though I’m wearing a bigger bra, I actually look slimmer. I was just like “Damn. Why didn’t I think of this before?”

    • CMJ

      November 7, 2014 at 11:20 am

      It’s so true…I got all cranky about it until I realized how good I looked 🙂

    • CMJ

      November 7, 2014 at 11:26 am

      Okay…I also bought this….and it even works for my 36Gs….it is super sexy!! (I love wearing a great bra under a kind of see-through shirt)…also, if I have to really schlep…I’ll wear an underwire bra underneath to still get the effect…

    • LiteBrite(UterineDudebro)

      November 7, 2014 at 11:31 am

      I’ll have to check this out. I’m probably in need of some more bras.

    • CMJ

      November 7, 2014 at 11:31 am

      Chantelle are my favorite. They aren’t cheap but they are beautiful and well-made and they make you feel like a million bucks!

  22. val97

    November 7, 2014 at 12:10 pm

    I loved their clothes. They are the only place where I could find size talls that are actually stylish. Not to mention inexpensive size tall yoga pants are incredibly hard to find. But now that they are no longer selling clothes, it’s time to break up with VS.

    • noodlestein's danger tits

      November 7, 2014 at 12:47 pm

      They’re totally still selling clothes. I just went on the website, and there are clothes for sale.

    • val97

      November 7, 2014 at 1:49 pm

      Yeah, that’s it though. I think they said April or something is the official end. After that, it’s just underthings and pjs.

    • noodlestein's danger tits

      November 7, 2014 at 4:30 pm

      NOOOOOOO! Thank goodness you commented, now I can stock up.

    • Elizabeth Wakefield

      November 8, 2014 at 8:29 am

      There are plenty of places other than VS that sell tall clothes – Old Navy, Gap, Banana Republic, The Limited to name a few. Go online and they have tons of options.

  23. jendra_berri

    November 7, 2014 at 12:10 pm

    Hells bells, their crummy fittings! I remember they tried to tell me I was a 36A. Yes, I do measure that way, but anyone with a pair of working eyeballs could see that was giving me quad boob. I got a thorough sizing consultation elsewhere and learned I needed a specific type of bra due to my shape in a 36C. Suddenly I was comfortable.
    Bra fitting is an art, man.

  24. PAJane

    November 7, 2014 at 1:18 pm

    PSA: Anybody looking for unusual sizes, like small band/big cup or big band/small cup, try They’ll also translate your size into a universal size, which makes it a little easier to shop international brands that label their sizes differently past DD. Fig Leaves also carries similar product lines.

    • Blueathena623

      November 7, 2014 at 2:07 pm

      Good to know. I have a big ribcage.

  25. JulesInNC

    November 7, 2014 at 1:33 pm

    This is like a parody of the Dove Real Beauty campaign… sure we’re not being punked??

  26. Rachel Sea

    November 7, 2014 at 5:41 pm

    I was told, with great disdain, that Victoria’s Secret does not accommodate women of my size. When the 100lb, A-cup salesbitch told me that, I was a monstrous and grotesque 34 DDD.

  27. TigersInLove

    November 7, 2014 at 8:57 pm

    When I worked at VS in college new employees received basically zero training in how to correctly measure bra size, yet we were encouraged to offer measurement services anyway. I used to break out in a cold sweat when a customer would ask to be measured because I had to pretend I knew what I was doing and usually was way off. Eventually, I resorted to admitting, “I haven’t really been trained for that, but let me bring you some different sizes and styles and we’ll find something that works.” Most seemed to at least appreciate the honesty!

  28. your conscience

    November 9, 2014 at 9:42 pm

    I disagree. Fat is not okay. And we shouldn’t be making excuses. Our obesity levels are rising. WHY ARE WE LOWERING THE STANDARD FOR WHAT IS CONSIDERED A HEALTHY BODY? no matter how you beat your way around the busy–being overweight, even chubby, inhibits our body from working its most efficent, from metabolizing food correctly, fighting off disease–most important. Body weight DOES matter and there should be no excuse for the extra chub. Why is it that we’re telling ourselves, oh its okay to be chubby/fat/pudgy because not everyone can have the ‘perfect body’ or “I’m accepting my curves”, or my tummy is cute — NO. It is not cute and in fact, there should be no excuses to being the healthiest you can be. The reason you feel shame in the first place is because of you’re inital and correct recognition of being 1) unhealthy and 2) fat. Your problem. DEAL with it and stop making excuses.

    This is just one example of the disintegration of moral character of society–sexually loose, morally poor… lowering our standards with excuses.

    • canaduck

      November 10, 2014 at 3:19 pm


      …oh wait, are you serious?

    • Lisa

      November 11, 2014 at 1:16 pm


  29. your conscience

    November 9, 2014 at 9:44 pm

    Also they work hard for their bodies — they are HEALTHY. Wow, you’re really ignorant. The average American does not take care of themselves and their bodies the way the average Victory Secret model does–if you actually look at these women, they’re in shape, they have muscles, and do not look starved.

    Look at yogis. They’re not fat but no one’s accusing them.

  30. Gwen

    November 10, 2014 at 12:12 am

    Am I the only one that saw this ad and thought, “Dove”? It’s almost the same campaign, only for bras and the women all look the same unlike the Dove ad.

  31. Sara Stein

    November 10, 2014 at 12:41 am

    I agree, the poster just below this showing what they SHOULD have looked like is a lot more accurate. WHEN will clothing manufacturers figure out that this is not what we want to see? The men they’re marketing this image to aren’t the ones buying 90% of the lingerie, and I guess I have one more company to add to my ban list. Found Nordstrom using thin models and photoshopping (rather obviously) to make them look bigger for their plus-size lineup. So they can clothe larger ladies but they won’t hire them as models? Shameful. None of this is okay, we should all be able to be happy in our bodies and happy simply to be healthy.

  32. Pingback: Baby Clothes Sizes Are Confusing

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