Celebrity mom Tori Spelling has five kids and an upcoming line of baby goods called Tori Baby. But now she’s being accused of knocking off the independent designer who created some of the swanky products in her baby’s nursery.
According to Cafe Mom, Tori Spelling recently posted a photo of her display of Tori Baby goods at ABC Kids Expo in Los Angeles. Her products include diaper bags, crib bumpers, and braided knot pillows. Unfortunately, some people noted that her nautical knot pillows and braided crib bumpers looked exactly like products produced by independent designer Juju & Jake.
It doesn’t seem like a mere coincidence, either. Juju & Jake say they gave their products to Tori Spelling for her nursery. They featured photos of Spelling’s nursery months ago.
We are so thrilled to be a part of this bold and beautiful nursery for celebrity mom @torispelling 's 5th baby, Beau….
Spelling’s “chic and elevated” nursery was written about in July by People. Coverage like that is why companies give items to celebrities. It can be great exposure for a small brand to show up in celebrity profiles, paparazzi shots, or celebrity Instagrams. (Remember the instant freak-out when Prince George made his first appearance? That Aden + Anais baby swaddle sold out for months.) But most companies don’t expect celebrities to copy their products and sell them under their own names.