Skittles Ditches the Rainbow for Pride Month and of Course the Internet Has Thoughts
June is Pride Month, and for the past few years, brands have gotten into the rainbow spirit with special edition EVERYTHING to show their support for our LGBT friends and loved ones. It’s a very lovely gesture, and is usually pretty well-received (more rainbows, yes please!), but every once in a while, there’s bound to be a controversy. Because this is the internet, and the internet is why we can’t have nice things, remember? For the last two years, Skittles has removed their signature rainbow from the candies and packaging, opting instead for all-white.
According to the company, “Only one rainbow matters this Pride. Give the rainbow, taste the rainbow. All the lentils are white in celebration of pride. Enjoy the mystery mix.” It’s a show of solidarity with what the rainbow signifies, especially during Pride Month, but for some reason this year, it went a bit sideways.
Setting aside for a moment that the candies are called lentils (WHAT), the response has been overwhelmingly positive, with people buying up the bags to show support for what Skittles is doing.
But then, again because this is the internet and it just isn’t the internet without some kind of controversy, people are … concerned about the all-white “pride” Skittles and what the hell, why are people like this?
A huge company does an awesome thing and people make it weird. Someone always makes it weird.
We love seeing brands come through with the big gestures to show their support during Pride, and the Skittles campaign is no different. Our only concern, to be honest, is that you can’t pick out all the good flavors in a bag of colorless Skittles. It’s all well and good until showing your support makes you accidentally eat a yellow one. Thanks a lot, Skittles.