Rookie Moms Has Costume Ideas For ‘Chubby, Bald, Dark-Skinned Baby,’ Gets Righteously Called Out

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Halloween unfortunately is the time of year marked not only by candy debates and sexualizing costumes, but also capital “R” Racist costumes. One can’t even pick up a simple 6T pirate costume without walking into an array of “Mexican” or ambiguously “Asian” Halloween costumes. Caricaturing an entire race of people as a “costume” is problematic enough, but so is crowdsourcing costume ideas by race, which Rookie Moms claims that they did not do today on Twitter. An uproar soon followed.

Rookie Moms, which is backed by Whitney Moss and Heather Flett, tweeted the following call for costume suggestions:

rookiemomsMikki Kendall, who notably started the #SolidarityIsForWhiteWomen dialogue, called out the following language as deeply problematic:

costumeideasRookie Moms first responded to criticisms by claiming that the roundup is just for costume ideas, guys:


Then they said that they just wanted a diverse representation of babies for the roundup:

costumeideas4Then they say that they need a “chubby” baby for a magic 8 ball costume:

costumeideas5Then, following more online criticism, Rookie Moms said indexing costumes by race was so not what they were doing:

costumeideas8Yet, their initial tweet certainly suggests otherwise. Other Twitter bystanders, nearly uniformly critical, suggested the following:costumeideas2Our resident troll and associate editor Eve Vawter also had some burning questions:


But it’s worth noting that Rookie Moms behaved exactly as Mikki predicted they would:


Apology ahead indeed. Whitney tweeted out an apology to ONE person from her personal account after being told why the tweet was so offensive:

costumeideas7But so far, no official apology from the official Rookie Moms Twitter account. In fact, the ladies left it at exactly this after more angry tweets flooded the account:


Way to disengage.


  1. Mystik Spiral

    September 30, 2013 at 5:22 pm

    brb, taking a lunch break from racism…

    • Eve Vawter

      September 30, 2013 at 5:23 pm


    • Koa_Beck

      September 30, 2013 at 5:27 pm


    • Zach Rosenberg

      September 30, 2013 at 5:52 pm

      “No one judges me at Subway when I ask for white bread and ‘that white cheese’. It’s not that I don’t like the others – I have plenty of sandwiches with darker bread. I might get a 7up with my sandwich today though, those darker colas have been really turning my stomach lately.”

    • Rachel Sea

      September 30, 2013 at 7:23 pm

      I think they might have been taking a lunch break FOR racism. They used up a lot of it in the first half of the day, they probably needed to replenish so that they could maintain their racism levels until dinner.

    • Eve Vawter

      October 1, 2013 at 4:42 am

      white power up!

  2. CMJ

    September 30, 2013 at 5:44 pm

  3. C

    September 30, 2013 at 5:59 pm

    Racism is bad, mmmmkay? I get that. But I can’t help but remember a disgusting article written by mommyish’s Frances Locke a few months ago about how only “redneck” white people are the only kind of people who let their children ride/be killed on atvs. I love how you guys get behind a cause, I mean that honestly. But rally behind all groups of people being stereotyped and grouped together. I don’t know how it works over at mommyish, but I imagine the article I’m talking about was looked over by editor Koa beck? Don’t call out someone for stereotyping a group of people when it’s been done here as well.

    • A. Levy

      September 30, 2013 at 6:17 pm

      Deflection: a favorite tactic of the put-upon white person.

    • Courtney Lynn

      September 30, 2013 at 6:36 pm

      And she was criticized for that, too.

    • Frances Locke

      October 28, 2013 at 3:33 pm

      I didn’t use the word redneck though. I actually had to go re-read the article now that this is coming up in my Google search results. It was snarky, but certainly not racist.

    • Courtney Lynn

      October 28, 2013 at 5:10 pm

      No, not racist at all. I just wanted C to realize that people had a problem with your article, too. They were making it sound like everyone thought it was all okay that you wrote what you did but some people didn’t. And what you wrote is nothing like what Rookie Moms were suggesting, either.

    • CMJ

      September 30, 2013 at 7:51 pm

      She was called out in the comments by many people.

      And while stereotyping is not cool (I was also put off by that article) let’s not try to compare it to racism.

    • Frances Locke

      October 28, 2013 at 3:31 pm

      Well, I did NOT use the word redneck and I refuse to apologize for getting snarky about parents who refuse to make their kids use safety equipment or allow their kids to use vehicles they aren’t old enough to use.

    • Eve Vawter

      October 1, 2013 at 4:41 am

      I do love to stereotype me some doucebag dudebros, I am way guilty of this.

    • Frances Locke

      October 28, 2013 at 3:30 pm

      I NEVER used the word redneck in that article, so try again. And no, I won’t apologize for looking down on negligent assholes who allow their kids to ride ATVs with no training or safety gear. Kids shouldn’t be on them to begin with. People who do this should be asked to take parenting courses (and often are). I agree with A.Levy, this is purely deflection.

  4. Zettai

    September 30, 2013 at 5:59 pm

    I love seeing shit like this called out for what it is, though. The only thing that would have made this better was if Rookie’s original tweet started with, “Not to be racist or anything, but…”

    (And I have to add that Eve’s responses were on the money. And hilarious, the kind where I felt bad for laughing so hard.)

    • Mystik Spiral

      September 30, 2013 at 6:24 pm

      Eve’s tweets were legendary.

    • Miss Isis

      September 30, 2013 at 7:21 pm

      Yes, yes they were! Loved them.

    • Eve Vawter

      October 1, 2013 at 4:38 am

      I love when you guys love me for being an asshole.

    • elle.m.jay

      October 1, 2013 at 6:29 pm

      They so were. I have a major girl crush on @EveVawter:disqus. 😀

  5. A. Levy

    September 30, 2013 at 6:31 pm

    Eve, your first response hit home for me. My 4yo daughter wants to be Orange Blossom for Halloween, and I was so afraid she was going to ask to wear dark makeup. How was I going to explain why it’s ok to paint your face when dressed as a guinea pig but not a person? Luckily, she just asked for black hair, but I talked her into just adding orange extensions.

  6. Courtney Lynn

    September 30, 2013 at 6:37 pm

    And I’ll bet they have a “Cherokee Princess” costume for my 6 week old Comanche daughter. And maybe a “Little Chief” for my one-year-old son? They really don’t see the problem? Puh-lease.

  7. G.E. Phillips

    September 30, 2013 at 6:50 pm

    When Face was a baby, my parents took a trip to China and brought him back these rather touristy-looking Chinese pajamas, and suggested I dress him in them so he could be a “little Asian boy” for Halloween. I was like, Gee, I guess I’ll have to save his “Baby in Blackface” costume for next year.


    • doxgukka

      September 30, 2013 at 11:28 pm

      sorry sorry – but is your kid’s name “Face”??

    • Eve Vawter

      October 1, 2013 at 4:37 am

      FACE! It is. well, it isn’t, but it his nickname, and how fitting is it because look THE FACE. It’s so perfect!

    • G.E. Phillips

      October 1, 2013 at 6:56 am

      Thanks, Eve!!

    • G.E. Phillips

      October 1, 2013 at 6:55 am

      It might as well be! 🙂

    • doxgukka

      October 2, 2013 at 12:37 am

      ah ok – that’s ok then. for a second I thought you consciously named your kid Face.

    • G.E. Phillips

      October 2, 2013 at 6:34 pm

      LOL. He’s actually got a really normal, top 50 name!

  8. Rachel Sea

    September 30, 2013 at 7:34 pm

    My reading skills must need a brush up. I swear she wrote, “You got a fat little pickaninny? I’ve got an idea for a minstrel show. DM me if you wouldn’t know racism if it hit you in the face with a skillet.” but that must be wrong.

    • Eve Vawter

      October 1, 2013 at 4:37 am

      This is why you need to add me on twitter

    • Rachel Sea

      October 1, 2013 at 12:32 pm

      I’m not on twitter. I also don’t have a cell phone. I basically live in a first world cave.

  9. G.S.

    October 1, 2013 at 12:05 am

    An 8-Ball? Really? REALLY?!

    • Courtney Lynn

      October 1, 2013 at 9:03 am

      That’s what I said! But they didn’t mean anything by it and it’s not specific to race? Wow…

    • G.S.

      October 1, 2013 at 9:31 pm

      “And if you have a slightly bigger, bald, white baby, just look, you can have a cue ball, too! Don’t even need to do anything aside from drag the black baby around so people can get it.”

    • Courtney Lynn

      October 2, 2013 at 8:24 am


  10. KatiA

    October 1, 2013 at 1:10 am

    Yeah she’s racist , but you guys often do the exact same thing when there’s legit criticism. Maybe you’ll see the light now.

    • Eve Vawter

      October 1, 2013 at 4:40 am

      I like reader criticisms because a lot of the time they are right

  11. Courtney Lynn

    October 1, 2013 at 9:01 am

    Showed this to my husband. His jaw dropped.

  12. break_time

    October 1, 2013 at 9:17 am

    Sweet buttery Christ, that is abhorrent.

  13. Peneloope

    October 1, 2013 at 12:10 pm

    I’m confused, sorry, I don’t use the Twitter – did they tweet the picture out originally? Or was that Mikki Kendall that did?

  14. allisonjayne

    October 1, 2013 at 3:54 pm

    So I went to their stupid list (as much as I didn’t want to give them the site traffic) and they also suggested that lesbian moms can dress up as celebrities, and have the other mom dress up as the nanny and carry the baby….what a stupid fucking suggestion. It bugs me on so many levels. For one thing, one of the things us queer moms bitch about the most is being mistaken as anyone but your kid’s real actual mother….to suggest that we dress up as the nanny of our own kid is pretty shitty.

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