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Ragú Ad Ensures I’ll Never Buy Ragú Again

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I know that Ragú wants people to talk about their advertisement that ran last night during the Olympics. And I’m going to do that. I just hope that they understand that because of this ad, I will never buy Ragú again.

In its new commercial for spaghetti sauce, a young boy walks into his parents room without knocking. Uh, yeah.

[youtube=http://www.youtube.com/watch?v=JWD0wUmO8jk?version=3]

I don’t know who thought that airing an ad about watching your parents have sex was a good thing to do during the Olympics but, then again, I’ve been appalled by most of the advertising I’ve caught during the Olympics and haven’t been letting my kids watch it.

But anyway, come on. When I think of spaghetti sauce, I so don’t want to think of my children catching me having sex with my husband.

I’m no Madison Avenue ad exec, but this strikes me as just a bizarre attempt to do anything other than shrink your market.

I know that no publicity is bad publicity, but all I can think of when I hear the name Ragú is Ewwwwwwwww!

I mean, the ad actually ties spaghetti sauce to something really distasteful so it’s not just like a funny ad that gets the name out there, it’s a highly effective ad … at making you think of something bad when you hear the word Ragú.

8 Comments

  1. Courtney Lynn

    August 6, 2012 at 7:42 am

    The subject is pretty weird, but I didn’t find the commercial that bad. The end is awkward when they show the parents because all you can think in that school-yard voice is, “HAHA! I know what you did”!

  2. Lawcat

    August 6, 2012 at 10:11 am

    I didn’t think it was all that bad either.

    If I bought Ragu, it wouldn’t be a deal breaker.

  3. Jessie

    August 6, 2012 at 10:25 am

    … What? I repeat: WHAT?!
    The commercial wasn’t that bad, but it made NO sense. Advertising has gotten that way all across the board, really. It’s gotten to the point where you don’t even know what they’re trying to sell you anymore.
    This brings to mind a Lewis Black joke about this very sort of advertising: Two rabbits are sitting on a log. One goes home and hangs himself. BUY A BIKE! 😀

    • Amy

      August 6, 2012 at 2:08 pm

      HA! We play games when a new commercial comes on to try to guess what the hell it’s actually for. This commercial was really stretching to make some kind of connection between pasta sauce and walking in on your folks doing it… if they showed the kid in a montage of physical activity and running around all day doing actual childhood things and then sitting down to a giant plate of spaghetti, it would probably make me want to eat some too.
      Grade D-

  4. Andrea

    August 6, 2012 at 4:54 pm

    I don’t at all get the connection between walking in on your parents doing it (and WTF why didn’t he knock! and why didn’t they lock the damn door??) and having pasta later. Is it supposed to be like a reward? A way of forgetting your troubles? I’m lost.

    • Andrea

      August 6, 2012 at 4:57 pm

      Ok, and I just watched it again with the sound on. The music is BEYOND creepy! “He’s been through enough”??!!???? W.T.F is THAT all about?

      So my kid walks in on me having sex (because I am dumb and didn’t lock the door and my kid has NO manners and didn’t knock), so in order to make him feel better (for being a brat with no manners), he deserves Ragu?

      Yeah that totally makes sense.

  5. CarefulNow

    August 6, 2012 at 7:45 pm

    Wow, you all need to lighten up. I saw the commercial last night and it
    had me AND MY MOTHER both howling with laughter at its weirdness.
    Parental Sex has an ick factor that’s as universal as it is ridiculous.
    (Ridiculous b/c hey…if they didn’t have sex, we wouldn’t be here,
    right?) The author claims that sex between parents is “really
    distasteful”? My condolences to her husband.

  6. BigBlue

    August 6, 2012 at 10:53 pm

    I’m so sick of hearing parents complaining about the commercials during these Olympics. I, personally, haven’t seen anything that I thought was bad, but even if you did, doesn’t anyone have a mute button anymore? First world problems to be sure.

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