Ragú Ad Ensures I’ll Never Buy Ragú Again
I know that Ragú wants people to talk about their advertisement that ran last night during the Olympics. And I’m going to do that. I just hope that they understand that because of this ad, I will never buy Ragú again.
In its new commercial for spaghetti sauce, a young boy walks into his parents room without knocking. Uh, yeah.
I don’t know who thought that airing an ad about watching your parents have sex was a good thing to do during the Olympics but, then again, I’ve been appalled by most of the advertising I’ve caught during the Olympics and haven’t been letting my kids watch it.
But anyway, come on. When I think of spaghetti sauce, I so don’t want to think of my children catching me having sex with my husband.
I’m no Madison Avenue ad exec, but this strikes me as just a bizarre attempt to do anything other than shrink your market.
I know that no publicity is bad publicity, but all I can think of when I hear the name Ragú is Ewwwwwwwww!
I mean, the ad actually ties spaghetti sauce to something really distasteful so it’s not just like a funny ad that gets the name out there, it’s a highly effective ad … at making you think of something bad when you hear the word Ragú.