Awesome Kickstarter Seeks To Fill In The Gap In The Girls’ Clothing Market
If you have eyeballs and are alive, then I’m sure you’ve noticed that when it comes to little girls’ clothing and toys, the selection can be…limited. It seems like young girls are forced to choose between pink, dolls, glitter, and princesses. And…that’s it. I don’t know about you, but when I was a kid Barbie occupied just as much real estate in my bedroom as dinosaurs and my rock collection (shut up) did. I loved watching Disney princesses as much as I loved watching Teenage Mutant Ninja Turtles and Mr. Wizard. I’m sure a lot of you can relate, because we’re multi-faceted human beings who also happen to have vaginas! So why should little girls have to feel conflicted about their interests? They shouldn’t.
Which is why Princess Awesome is, well, awesome. Rebecca Melsky and Eva St. Clair, creators and founders of Princess Awesome, say that “if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress… butterflies are awesome and so are airplanes. Monsters are awesome and so are twirly skirts.” Which is why they founded Princess Awesome, a clothing company dedicated to providing comfortable dresses in themes that are lacking within mass-produced clothing lines.
Rebecca and Eva designed and manufactured their first collection themselves using St. Clair’s 1948 Singer sewing machine. Their dresses feature themes including science, pirates, dinosaurs, and trains, and famous works of art. Within three weeks, they had sold 75% of their original stock, and they realized that the market for these clothes was bigger than they had anticipated. Enter the Kickstarter, which seeks to move to factory production in order to keep up with demand. So far, they’ve exceeded their initial $35,000 goal. What does that tell you? Not just that moms and dads want more options, but these girls want to reflect who they are in their clothes.
I think it really is pretty awesome.