Instagram / Jojo Siwa
Have you ever heard the name Jojo Siwa? If the answer to that question is yes, then you either have kids or you’re very up on your pop culture. And if the answer is no, then you’re probably like most of the world. Either way, you’re doing just fine. For those who don’t know (or who need a refresher course), we're about to go deep with our Jojo Siwa knowledge. After getting her start back in 2015 at just 12-years-old as a regular on two seasons of the Lifetime show Dance Moms, she's become a full-fledged icon in more recent years. After leaving the show, she did what most teens do -- she became a YouTube vlogger.
In addition to her very popular YouTube channel, she's also a singer who released an EP and several singles. Perhaps you’ve heard her song “High Top Shoes.” At 16-years-old, she's hustling like few others in the business, save for her good friend, Kim Kardashian West. With her bright-colored clothing, sparkles, and her ever-present bow, she's become an idol to kids and tweens everywhere. For those of us who may be out of the loop (because we’re old now), there’s so much to learn about this dynamo.
Yes, just like Dr. Evil in the Austin Powers movies, Jojo Siwa has a “mini-me.” This pint-size Jojo is really named Ryatt Talbott. She’s the toddler-aged daughter of Travis and Corey Talbott, also known as YouTubers Trav and Cor. Ryatt. The family trio and Jojo spend a lot of time together (Jojo helps Ryatt’s parents run her Instagram page). Ryatt was also is in Jojo’s music video for “My Story,” and the two have collabed in videos -- even if Ryatt is just three years old. Her Instagram account is full of her dressing up in little replicas of Jojo’s outfits, complete with bows, sparkles and even a stuffy Bow Bow the dog! Oh, and Ryatt's older brother, Tydus Talbott, is known as mini Jake Paul.
Instagram / Jojo Siwa
That’s right, Jojo isn’t the only Siwa star in the family. She has an older brother, Jayden Siwa, who is also a vlogger. His vlogs mostly focus on going on foodie adventures -- he calls himself “The Food Dude.” During his vids, Jayden travels and tries all different kinds of wacky foods. He’s a couple of years older than Jojo, about 19, and based on his Instagram account, they’re very close. He spends a lot of time with his lil' sis and a good number of photos on his feed features pictures of the two of them while he tags along to her appearances. He also seems to have a great relationship with his parents, as well.
Jojo is a great name for a young celebrity. It's easy for kids to pronounce, it's short enough to put on merchandise, and it gives off fun, goofy vibes. So it makes sense that Joelle Joanie would shorten her name to Jojo (you can type it either way). Maybe when Jojo's fanbase matures a bit, she'll start going by Joelle. After all, it's a beautiful name!
Jojo Siwa is known for her platinum blonde locks, but, if you look closer at her hair, her roots are really quite dark. Jojo’s mom has been coloring her daughter's hair a lighter shade of blonde for a few years. It’s not that her hair isn’t blonde, there are plenty of pictures on social media to prove she’s always been blonde, but her hair has darkened from the platinum color that looks so good on Jojo. It's just a natural part of aging, but one that thankfully can be non-invasively changed! There’s no way of knowing how often she dyes her hair (it can be damaging to your strands), but it has to be often.
How do you say “bow” is Spanish? Chances are, Jojo Siwa can tell you. Did you know she can speak Spanish, Korean, and Russian? Well, she does, and it’s super impressive! In a YouTube video, she explained that she speaks “a little bit” of all three languages -- not to mention her native tongue, English. “I’m actually pretty good at Korean,” she said. She’s not kidding. She demonstrates her super awesome Korean skills by saying “Hello, my name is Jojo. I want food.” It sounds pretty spot-on. Surely, her language speaking skills will come in handy as she continues to become more popular globally. We see world-wide domination in her future!
You wouldn’t think that you have a ton in common with a 16-year-old celebrity, but Jojo Siwa can be relatable to adults, too. Since she’s constantly busy creating YouTube videos, traveling, and working, she doesn’t get enough sleep. Back in June 2019, she told Seventeen, "My biggest challenge [on tour] is probably the lack of sleep, that can be troubling, but I’m fine. I don’t need to run on much sleep." Touring seems like it’s exhausting. Jojo and her team are constantly traveling, changing time zones, and doing shows back-to-back. It seems like a lot. Hopefully she finds time to get some good rest breaks.
Like a lot of kids, Jojo Siwa is a picky eater. The biggest difference between Joelle and your three-year-old who only eats chicken nuggets? She doesn’t like stereotypical kid foods or foods that seem inherently “American.” She admits to not liking things like hamburgers and hot dogs (what does she eat at a BBQ then?). Apparently, she likes steak, but “only certain kinds of steak.” It's not a total surprise -- steak isn’t always something someone likes until they’re older. She also says she doesn’t like tacos, which just seems mind-blowing. Sure, not liking hot dogs may seem strange, but not liking tacos? Unreal.
Interestingly, her palate is pretty mature for a 16-year-old. Jojo Siwa loves salmon and enjoys eating salads -- at least that's what she claims. While she’s certainly not an anomaly, there aren’t a ton of teenagers out there who will eat a salad just 'cause. Salmon's pretty fancy, too, but when you find out her net worth, you'll see she can afford it. Don't worry, though. Jojo's not a complete health nut. Like any teen, she also says that she loves pizza rolls, pizza sticks, and ramen. So maybe she’s more typical than she lets on!
We all know how much Jojo likes bows, it’s not like it’s a secret. But, there are other things she loves just as much (but definitely not more): onesies and backpacks. She frequently posts pictures and videos of herself rocking onesie pajamas. Who can blame her? Onesies are super comfortable and they’re super easy... until you have to go to the bathroom, that is. But it’s totally worth it. Backpacks are just a practical obsession to have when you're going to school or traveling nationwide for a sold-out tour. Backpacks are back in fashion, and Jojo Siwa has something to do with that. If you’re wearing a onesie without pockets, throw everything in your backpack!
Not only can Jojo sing and dance, but the YouTube star is also an athlete! That’s right, she used to play softball, and she considered herself the best catcher on her team. One of her stage costumes is a baseball uniform, though she wouldn't be able to wear it to play the game. It’s covered in sparkles and rhinestones and just might blind someone. She quit her team amid drama when the pitcher on the opposing team apparently threw too hard and broke her pinky finger. She also apparently didn’t tell her mom about her broken pinky, and she just taped it to a popsicle stick every night!
Clearly she doesn’t have much luck when it comes to her pinky finger! After the softball incident, she ended up compromising her pinky again. While playing dodgeball, this time, at a place called Defying Gravity, a very large guy, who she describes as a “sumo wrestler”-type in size, threw the ball to try and strike her out. She caught the ball (she is a catcher!), but the force bent her pinky back. Again, she didn’t tell her mom the truth (she said it got stuck in a car door) and used her trusty popsicle stick method once again. Kids, tell your parents when you're injured.
Jojo has “hated” flip flips ever since she wore them for the first time! That’s right, Jojo Siwa won't wear thong sandals. According to her story, she wore them once to school and had to take them off because she was so uncomfortable. Her reaction to how much she hates the footwear is a tad extreme. She called her mom, who had to deliver her sneakers (which we know she loves, she has a song called “High Top Shoes”) to school.
Like many other little girls, Kim Kardashian and Kanye West's daughter North West is a big fan of Jojo Siwa. After Kim’s posts on Twitter and Instagram about how much her little girl loves Jojo, Siwa reached out and offered to spend time with the kiddo. So, they arranged for Jojo to “babysit” North and, naturally, turned it into a YouTube video. It’s obvious they had a great time together and that North really idolizes Jojo. North West and her cousin Penelope Disick (Kourtney Kardashian’s daughter) got to be guests at Jojo’s blowout 16th birthday.
It seems unlikely that a 16-year-old would be a stan of the Queen frontman, but we've already mentioned that Jojo is no typical teen. But it actually makes a lot of sense. Freddie Mercury was nothing if not over the top and that’s pretty much Jojo Siwa’s MO, too. Plus, music knows no age, so why couldn’t she be a fan of Mercury’s? She’s paying homage to Mercury constantly during her stage shows — she carries a microphone with half-stand just like he did. She also wears a version of the jacket he wore at Wembley Stadium in 1986, albeit more sparkly. Many fans of Mercury are kind of mean about her love, but I think Freddie would be tickled by Jojo's adoration.
Again, this may come as a surprise, but it shouldn’t. If Jojo Siwa is a fan of Freddie Mercury, of course, she’s also a fan of Elton John. In terms of flamboyance and glitter, the only person who could rival Elton John is Jojo Siwa. One could bet that if Jojo and Elton were contemporaries, they would likely have collaborated. Or at the very least, they would be swapping costumes. On her D.R.E.A.M. Tour, Siwa wore a replica of the LA Dodgers uniform/costume Elton John wore back in the '70s. Yes, it’s just as sparkly. Elton John even recorded a special happy birthday message for Siwa. Cute!
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Jojo Siwa's first nation-wide tour, The D.R.E.A.M. Tour, was named after her first EP and single "D.R.E.A.M." took place over the entire summer of 2019. The initial 24 dates sold out so quickly that her team had to add another leg to the tour. Another 28 dates were added, bringing the tour to a total of 52 (!) dates across the country. The second leg kicked off in Orlando, Florida before stopping in places like Philly, Boston, Las Vegas, and Anaheim. Then they crossed the border and wrapped up in Vancouver.
In May 2018, Jojo went to visit her former Dance Moms coach, Abby Lee Miller, in the hospital. Miller was undergoing treatment for non-Hodgkin’s lymphoma at the time. Siwa, of course, made a vlog about spending time with Miller in the hospital. During their visit, she presented Miller with a check for $10,000 from the charity Dancers Against Cancer. She has also spent time with kids in hospitals. In April 2019, she shared pictures on Instagram of her visit to Nebraska Medicine and Children’s Omaha. She visited with the kids there, giving them a healthy dose of her trademark positive energy.
Even if you know nothing else about Jojo Siwa, you probably know about the bow thing. Part of her trademark look is an oversized bow. Usually, they feature bright colors and/or rhinestones and glitter. Some may argue that they’re a bit infantilizing for a 16-year-old girl. At this point, Siwa has over 1,000 bows. It’s hard to know if she ever wears the same bow twice, but probably not. She has created a line of bows that are sold at places like Claire’s and Target. The bows caused such an uproar that they were banned in schools in the UK — school officials were claiming poor kids were being shamed for not owning any Jojo Siwa bows.
People may not realize it because she’s most often standing next to kids, but Jojo Siwa is legitimately tall. The teen stands 5’9”, which is actually quite tall for a young woman. Since she’s only 16, there’s a chance she could still grow a little more. For some reason, people are really shocked by the idea that the teen is so tall, even though there are plenty of women who are 5’9” in the world. It could have something to do with her child-like persona. Siwa explains in a YouTube video that she isn’t fazed or ashamed by her height because she’s just always been that tall. But it seemed like the internet would never recover.
Of course she is! She is the most extra, unapologetically herself person in the YouTube community at the moment. The LGBTQ+ community definitely attaches itself to people with that kind of energy and it's been no different for Jojo's stardom. Don’t forget, two of her biggest inspirations are gay men! She is a favorite of drag queens, which, again, of course she is. Her flashy, over-the-top style of dressing is perfect for drag. During a taping of AOL Build, drag queens Izzy Uncut and Poppy, dressed as Siwa, asked her how she feels about being a gay icon. Naturally, she responded that she "love[s] it!"
Jojo Siwa’s nickname is “Jojo with the big bow.” Yes, that is seriously her nickname. Sure, it is one of the most literal nicknames ever, but still. Do people actually call her that? It’s not the most original nickname. But alas, it is what it is. Jojo Siwa’s bows are a crucial part of her entire persona, so it makes sense to make it a part of her nickname. Trying to picture her without one of her signature bows is kind of like trying to picture the Sphinx with a nose. It just feels like something is off. So “Jojo with the big bow” it is!
For those few people in the world who may not know it, Jojo Siwa got her start on the show Dance Moms. At the age of 10, the YouTuber competed on the second season of Abby’s Ultimate Dance Competition and even placed in the top five. In 2015, at the age of 12, she was selected for Abby Lee Miller’s dance competition team. Siwa is a very good dancer, and she was even before her time with Miller. It makes sense... Jojo’s mom, Jessalynn Siwa, is a trained dance instructor herself. There’s no doubt Jojo was destined to pick up her sweet dance moves from her momma at a very young age.
Aside from her bows, Jojo Siwa’s most recognizable trait is her slick side-ponytail. It just so happens that the hairstyle perfectly shows off her big ol' bows. Her ponytail is consistently immaculate with no lumps, bumps, or wonky bits. Siwa has posted several tutorials on YouTube on how to achieve that same signature ponytail (hint, it involves a lot of hairspray). Watching one of the video tutorials may make you cringe, simply because of how tight her pony is. She generally uses three hair elastics. When asked if she’d wear her hair down for a million dollars, she said that she’d never give up her pony.
When you’re as popular with kids as Jojo Siwa is, you’re going to make a lot of things to appeal to them. She has a lot of typical merch that appeals to kids. Besides her bows, she has dolls, clothing, and even bedding. But did you know that she also has a lunch snack package? That’s right, Jojo’s face is on something called “Lunch Kitz,” which is basically a Jojo Siwa-branded Lunchable from a competing company. But it’s just a bunch of side snacks, so you still have to give your kid lunch. Every Lunch Kitz features peeled apple slices, animal crackers, and fruit snacks. You can likely find them at your local Walmart.
In addition to her YouTube channel, Siwa has a bunch of other business ventures and endorsement deals. Back in 2017, she signed an overall talent deal with Nickelodeon. Basically, it means that they work with her on things like her merchandising, her music (including her tour), and social media. For example, her aforementioned Lunch Kitz are made by Nickelodeon and distributed by Walmart. Jojo’s relationship with the orange network runs deep — she’s won two Nickelodeon Kids' Choice Awards and has appeared on several of their shows in the last few years. She even hosts Lip Sync Battle Shorties on the network with Nick Cannon.
Instagram / @Jojo Siwa
Aside from collaborating with YouTubers Trav and Cor (mom and dad of Mini Jojo Siwa), she has relationships with other popular YouTube personalities too. One of them is Colleen Ballinger, the singer and actress who you may know better as Miranda Sings. She’s also done collabs with Rachel Ballinger, and Kyler and Mad. "I love all of them so much. It’s always fun when we’re together because we’re just like family," she told Seventeen. Her love for her YouTube vlogger community even extends to controversial vlogger Jake Paul. They’ve collaborated several times on different YouTube challenge videos, even dressing as each other for Halloween.
Her little puppy is appropriately named Bow Bow Siwa. Bow Bow goes on all kinds of adventures with her constant companion, Jojo. She’s a teacup Yorkie, which means she’s super cute, tiny (she only weighed a pound when Jojo got her!), and portable. The tiny pup is frequently a feature on Jojo’s social media feeds and her YouTube channel. Of course, Bow Bow Siwa has an Instagram page of her own. With over a million followers, Bow Bow is an icon in her own right. You can even get a plush version of Bow Bow to have for snuggles and cuddles.
Instagram / Bow Bow Siwa
Because Jojo and Bow Bow Siwa are clearly a pair of icons, it should come as no surprise they have a show! The Jojo and Bow Bow Show Show is a web cartoon on Nickelodeon’s YouTube channel. Jojo is the voice of herself, and even Bow Bow gets the chance to talk! There are six episodes of the series. Jojo and Bow Bow get into all sorts of adventures, including when Bow Bow has to take the stage for an injured Jojo, they end up on a “crazy” flight, and they do some fun DIY projects. Each episode is about six minutes long so you could watch every episode in a little over a half-hour.
Every good pop culture icon nowadays has a loyal legion of fans. Natch, those fans have to have a cutesy nickname. It makes it easier to distinguish who they’re pledging their allegiance to. Taylor Swift has Swifties;. Justin Bieber has the Beliebers; BTS has the BTS Army. Jojo Siwa has the Siwanatorz, her very own incredibly large group of fans who lift her up and pledge their undying love. Siwanatorz are mostly kids between the ages of 5 and 13, many of whom idolize Jojo for her positivity, her unapologetic fashion sense, and her flamboyance. That’s the same reason their parents idolize her, too.
If you look at older pictures of Jojo Siwa while comparing them to newer ones, it does look like her hairline is changing. A lot of people comment about her “receding” hairline on social media. Constant bleaching of the hair will certainly damage their hairline, which as we've mentioned, is something that Jojo does. Additionally, she’s constantly wearing her hair in an extremely tight ponytail. Pulling their hair that tight can cause damage, especially when paired with the amount of hairspray she uses. Whatever the reason, she doesn’t seem to be fazed by it -- in fact, she doesn't care at all!
Instagram /Jojo Siwa
We all know that Justin Bieber can be a bit of a jerk. So it doesn’t come as a total shock that Jessalynn Siwa had to come for the Biebs after he attacked Jojo on social media. Jojo’s parents got her a tricked-out BMW convertible for Christmas that repped brand. The company that detailed the car re-grammed it on their page, and that’s where J.B. comes in. He commented three times on the picture: “Burn it.” “Burn.” “It.” Really dude? So momma bear Jessalynn replied, saying “@justinbieber [crying laughing emoji] burn your own things.” He followed it up with a tweet saying that it wasn’t personal, he just hated the car. Literally no one asked for your opinion, Justin.
Listen, we know that celebrities are... weird. But let’s not forget that Jojo Siwa is also a teenage girl. For Christmas 2018, her parents gave her a brand-spanking-new BMW convertible. Because it’s Jojo Siwa, they had to trick it out the only way they could: Complete with bright colors, sparkles, and a selfie. It’s a bit much. But look who it’s for, of course it’s the most *extra* car you can find. This is a girl who wears her own merchandise, a car is literally just the next step. Now that she’s 16, we wonder if she’s actually going to drive it, or if it’s just for show.
Instagram /Jojo Siwa
You can’t go into the kids' section of any large retailer without finding some kind of Jojo Siwa merchandise. The three main retailers carrying her stuff? Claire’s, Walmart, and Target. Claire’s sells her bow collection, among other things. You can also get accessories like backpacks and throw pillows. There was a makeup kit, but it was recalled due to asbestos in it (not the first time for Claire’s). Target also carries Jojo's bows and dolls. Walmart is probably the other biggest retailer of Jojo merch — they sell most of her Nickelodeon-branded stuff, including her Lunch Kitz, clothing, dolls and lunchboxes.
As if the tee shirts, dolls, and bows weren’t enough, kids can get Jojo Siwa bedding. The bedding line is sold through major retailers including Target, Walmart, JCPenney, and Bed Bath & Beyond. You can even get the line through Amazon. Featuring her signature bright colors, you can get pillows with Jojo and Bow Bow on them. They say things like, “Dream crazy big,” and “Bows make everything better.” Additionally, there are bow-shaped pillows and plush throw blankets. Jojo posted a picture of her room full of her bedding, and we have to wonder if she actually sleeps on a pillow with her face on it, or if it was just for show.
There aren’t too many things that come from Nebraska, and none of them are quite as big as Jojo Siwa. But she was born in the state’s capital, Omaha. Her family lived there until her career began to take off and then they moved to Los Angeles to better facilitate her needs. Her dad, Tom, was a chiropractor, and her mom was a dance instructor. It seems that she’s very proud of where she comes from. On the first episode of The Jojo and Bow Bow Show Show, she talks about performing a big hometown show and shares some facts about her home state.
No, there aren’t yet any major YouTuber awards, but if there were, we know who’d win. Actually, Jojo is the recipient of not one, but two Nickelodeon Kids’ Choice Awards. Kids are certainly her target audience, and they certainly love her. The kid-centric celeb has been a performer on the show (she’s even been slimed!) and she’s got two orange blimps to show for all her hard work. In 2017, she won the award for Favorite Viral Music Artist. Then in 2018, she won Favorite Musical YouTube Creator. It proves how popular she is for sure! Maybe she’ll win again next year too for her tour.
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Seriously, how does this kid find the time for all of this? In addition to her vlogging, music-making, and touring, she’s also an author. There are eight Jojo Siwa books on Amazon. JoJo’s Guide to the Sweet Life: #PeaceOutHaterz is a bestseller that is kind of like a self-help book for the tween demographic. In the book, she tells her story of becoming a popular artist by way of her spunky, positive attitude. She and Bow Bow have a series of picture books about all the adventures they go on. Bow Bow even has her own “day in the life” book! How did the dog write it?! Additionally, Jojo authored a DIY book and a fill-in-the-blank friendship book.
It’s hard to pinpoint exactly how to classify Jojo Siwa: Is she a singer? A dancer? A vlogger? All of the above? She certainly has her hands in a lot of pots. Did you know she actually has two YouTube channels? And they’re both constantly putting out content? Her main page, “It’s JoJo Siwa,” has over nine million followers, and her Instagram, she exceeds eight million followers. It’s safe to say that she’s pretty popular. Of all the Dance Mom alums, she is arguably the most universally visible. If you’ve ever seen her in action, it’s easy to understand her appeal to kids.
Her spirit is one of the things that make her likable to parents. You feel okay with your kids listening to her music or watching her shows because she’s pretty wholesome. Sure, she’s loud and talks really fast and the colors hurt your eyes. But when it comes to being a positive role model for young kids, she’s it. Her song “Boomerang” has a strong anti-bullying message. Her song “#1U” tells kids that being who they are is cool. “The way you are is real, so go with how you feel,” is one of the verses. She also preaches “believing-ness,” another positive affirmation. Kids need that.
Okay, so there are no hard numbers on just how much Jojo is worth. But the estimates put her in a pretty high tax bracket. It makes sense, given how much she always has going on. Her D.R.E.A.M. Tour sold out 52 cities, so between ticket and merchandise sales, that’s a good amount of money. Then there’s her deal with Nickelodeon, which keeps her plenty busy between TV appearances and music. Plus there’s all the other merchandise. Those Jojo bows aren’t cheap folks. And no one really knows how much money YouTubers make from ads and sponsored content. Her net worth could be anywhere between 8 and 12 million.