Disney’s So Desperate To Sell Frozen Merch That They May Just Be Repackaging Tangled

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elsa-frozenAn Amazon customer with an eye for details thinks Disney may be repurposing old Tangled merchandise and selling it because they can’t keep Frozen merchandise on the shelves. Is anyone surprised by this? Disney is smart. Disney is wily. Disney is not going to miss an opportunity to sell parents a bunch of crap with a Frozen label on it.

Jezebel pointed out today that an Amazon customer was pissed when she realized that the Elsa wig she purchased for her daughter was probably just a Tangled Rapunzel wig, repurposed and re-packaged:

I love Disney, I love Frozen and I think that any toy that they want to come out with is great as long as it respects the characters. Last time I checked it was Rapunzel, not Elsa who had hair that glowed. The braided with they sell with a ribbon is fine, but not this glowing one, because Elsa simply does not have hair that glows. Why would Disney allow this? It is disrespectful to the people who put Tangled together, and Tangled launched a new era for Disney. THIS REVIEW HAS NOTHING TO DO WITH THE PRICE. If the item is hard to find then up the price I get it. Disney, you wouldn’t make a frog with a crown and call it Elsa’s Frog Prince or a carpet called Elsa’s Flying Carpet right? Because Elsa is not Tiana with a frog prince, she is not Jasmine with a magic flying carpet and SHE IS NOT RAPUNZEL with magic glowing hair.

I see where she’s going, but with all due respect the flying carpet and frog prince would make no sense, whereas Elsa did have long beautiful, Rapunzel-esque locks. There’s nothing wrong with this if you ask me. Here are the two pieces of merchandise so you can see for yourself:

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Both weigh about the same and are powered byΒ 3 AG13 batteries, which are included with the wig. The Rapunzel wig lights up by pressing her flower clip and the Elsa wig lights up by pressing her snowflake wig. It’s an obvious knock off, but I really don’t think kids would care. I’m more shocked that anyone would pay $55 for a play wig for their child than I am by Disney deciding to reuse one of their own ideas.

At this point, parents are so desperate for Frozen merchandise, Disney could package all the ice they stock for their ridiculously expensive Disneyland sodas in Ziploc bags with Frozen stickers on them and parents would probably line up to buy those little bags, too.

(photo: Facebook)


  1. K.

    April 28, 2014 at 2:09 pm

    Why do people expect Disney to be “art”? What does this woman want–the cult of originality?

    Disney is a for-profit company. Elsa stuff IS repackaged Tangled stuff. Why would anyone think otherwise? Disney, like any other company out there, is going to use the same machinery, the same plastic molds–as much ‘the same’ as they can in order to maximize profit. Because once you make all those changes, you have to reset and recalibrate machinery, which costs time and money. Clearly, the $55 Tangled wig did alright in stores, so why not change the hair to blonde and slap a “Frozen” sticker on the box and make more money?

    I’m pretty critical of Disney and one of the things that I’m constantly surprised at is how much people want to earnestly believe that Disney is somehow genuine and sacred.

    • pixie

      April 28, 2014 at 2:58 pm

      I love Disney and even I’m pretty critical of it and know it’s not exactly the most original. πŸ˜‰

    • K.

      April 28, 2014 at 4:22 pm

      But the complaint is like, super weird, right?!

      I mean, it’s kind of like saying, “My princess Barbie looks EXACTLY like my holiday Barbie!!”

    • pixie

      April 28, 2014 at 5:30 pm

      Oh yeah, it is definitely super weird, no argument there!

    • Monique Barr

      April 28, 2014 at 3:15 pm

      Yeah it would be silly to think any company would be original. As long as any company can make money of it, they will try! And you can’t blame them. Think of how much money they could lose if they try to be original. Repackaging things like this is easy money and they have a right to do so. Do I agree, not really but I can understand they are a buisness for profits.

  2. Rachel Sea

    April 28, 2014 at 2:09 pm

    Because all kid costumes must perfectly recreate the movies which inspired them, which is why the princess dresses Disney sells all have little brooches with the princesses face on them, just like the princesses did. Obviously it isn’t the same wig repackaged, because they aren’t the same color.

    • Butt Trophy Recipient

      April 28, 2014 at 2:11 pm

      This is more of an indictment on the loss of artisan pride and craftsmanship of the 12 yr old Chinese girls who work in sweatshops


    • Rachel Sea

      April 28, 2014 at 2:26 pm

      Damn third world kids and their shitty work ethics.

    • JLH1986

      April 28, 2014 at 3:22 pm

      Also agreeing with you, if they were really trying to perfectly recreate, Rapunzel’s wig is going to have to be MUCH longer.

  3. Butt Trophy Recipient

    April 28, 2014 at 2:14 pm

    Actually, as a boy who grew up in the 80’s I can relate to this. Optimus Prime and Ultra Magnus were the same f’ing toy with different paint!!!

    I was like WTF????????

    (I know you chicks are say WTF is he talking about…)

    • Valerie

      April 28, 2014 at 2:32 pm

      Nope. Totes played this with my brothers but can’t say I had any concerns about the colors. Loved Ninja Turtles too. My son always asks me to sing “the old Ninja Turtles” song and I still know all the words.

    • Butt Trophy Recipient

      April 28, 2014 at 3:18 pm

      April O’Neil… mmmmmmm…..

    • Valerie

      April 28, 2014 at 5:39 pm

      She was one smokin hot ginger.

    • Butt Trophy Recipient

      April 28, 2014 at 5:55 pm

      Many many a boys lost their virginity to her…

      err… not me… though

  4. Butt Trophy Recipient

    April 28, 2014 at 2:16 pm

    Greatest First World Problem ever!

  5. Emily A.

    April 28, 2014 at 2:18 pm

    $55 for a wig? For a kid? Nope.

    • Valerie

      April 28, 2014 at 2:32 pm


    • JLH1986

      April 28, 2014 at 3:23 pm

      On another “Parents lose their mind at Disney” post a woman mentioned paid $1200 for a dress for her 6 year old or something $1200!? My wedding dress didn’t cost $1200!

    • Emily A.

      April 28, 2014 at 3:25 pm

      I saw that, and immediately expunged it from my memory. You know what $1,200 is good for, for a kid? A COLLEGE FUND. Get it together, people.

    • Rachel Sea

      April 28, 2014 at 4:37 pm

      For $1200 it had better come with an actual title.

    • whiteroses

      April 28, 2014 at 9:41 pm

      And a crown. Don’t forget the crown.

    • Cheap

      April 28, 2014 at 9:47 pm

      My wedding didn’t cost 1200. Gah

    • Rachel Sea

      April 28, 2014 at 4:36 pm

      When my friend’s hair started falling out we got her some fantastic wigs for $50 each. To think, for another $5 we could have gotten her an ill-fitting hair hat that would double as a reading light.

  6. shel

    April 28, 2014 at 2:23 pm

    Um.. who cares what happened in the movie, if I’m paying $50 for a wig for my kid, glowing is the least it can do…

    And light up stuff is the bomb, so that’s way more fun than boring old hair. Elsa managed to make her ice castle glow in in the middle of the night.. her hair might have been glowing too…

  7. whiteroses

    April 28, 2014 at 2:45 pm

    Maybe kids have changed a lot since I was little, but I would have been happy to get a glowing wig- never mind if it was Elsa’s or Rapunzel’s. Seems like this mother is far more incensed about it than her kid could be. And the fact that they’re two completely different colors? Come on.

  8. G.S.

    April 28, 2014 at 2:53 pm

    Dude, forget the fact that the wig lights up, it’s not even the same style! Elsa had a side french braid thing going on, not a braid straight down her back!

    Sorry, it just feels like the least they could do is get the style right, since that’s what they’re supposed to be selling in the first place.

    • keelhaulrose

      April 28, 2014 at 3:05 pm

      Parents would buy bleached fake pubic-hair if it was branded Frozen.

      The two sets of hair are very different colors. They probably came out of the same machine. Side braids are difficult, straight down braids are easy, and parents don’t care about accuracy.

  9. pixie

    April 28, 2014 at 2:57 pm

    They’ve been selling the light-up Elsa wig since before the whole kaffuffle with running out of inventory. I saw loads of them back in December when I visited the Disney store nearby.
    There’s also other differences, like others pointed out. They’re different colours, Elsa’s braid is thicker, starts higher, and it doesn’t look quite as long.

    But yeah, not gonna pay $55 for a wig.

  10. keelhaulrose

    April 28, 2014 at 3:02 pm

    OMG the blonde wig on the left looks a lot like the blonde wig on the right! What a freaking ripoff! It’s in no way, shape, or form indicative of the fact that Disney has had a couple recent blonde princesses/queens, and people are willing to shell out 55 bucks for some freaking hair.

  11. Kay_Sue

    April 28, 2014 at 3:04 pm

    This is actually super common. It costs a lot to make molds (I know, it’s one of the tasks that can actually fall to people in my husband’s field), so it is easier to reuse the molds, than to create a new mold for all merchandise. You can see this across literally every piece of Marvel merchandise currently at Toys “R” Us–every iteration is exactly the same as it has been for years, but repainted and repackaged every time a new movie comes out. Hot Wheels is another great example, as are Breyer and Schleich (makers of model horses and other animals) and many of the Disney princess lines have always appeared similar to me.

    It’s not a scandal. It’s cost-savings for the company (and I’m sure they’d argue for the consumer).

    • keelhaulrose

      April 28, 2014 at 3:07 pm

      You mean my Malibu Barbie looks just like my Nurse Barbie, which looks just like the Bride Barbie, which looks just like….
      Yeah, same merch, different packaging is a time-honored tradition.

    • Kay_Sue

      April 28, 2014 at 3:13 pm

      No, not Barbie! She was the one I still had faith in! πŸ˜›

  12. LiteBrite

    April 28, 2014 at 4:14 pm

    They look like two different wigs to me. One is ash blonde; the other is more golden.

    But for $55, a wig for a kid better do more than “light up.”

  13. SarahJesness

    April 28, 2014 at 4:39 pm

    Eh, this kind of stuff is pretty common with toys and merchandise. I don’t see why a parent would freak out; the remade version still looks like Elsa’s hair.

  14. Twisted Mommy

    April 28, 2014 at 4:50 pm

    This mom is a psycho! Im pretty certain her kid didnt give a rat’s ass or even make the comparison. Also given the fact that the wigs are two different colors makes her rant even more ridiculous. If her kid did have a flying fit about the wigs being the same then we have two problems here. First, the crazy mom bought $110 worth of crappy glowing hair for a little kid. Second, the mom has raised an anal psycho just like herself who is going to grow into an ultra anal and annoying (quite possibly lonely) adult! Its a f’king kid wig! Get over it!

  15. Music Mamma

    April 28, 2014 at 4:59 pm

    For $55 this wig better…

    • Music Mamma

      April 28, 2014 at 4:59 pm

      Do my taxes!

    • keelhaulrose

      April 28, 2014 at 5:57 pm

      Give my husband head on the days I don’t feel in the mood.

    • darras

      April 29, 2014 at 2:56 am

      Now there’s a disturbing image and a half! You win the mental image competition πŸ˜€

    • Music Mamma

      April 28, 2014 at 8:24 pm

      Compile my grocery list!

    • Kay_Sue

      April 28, 2014 at 10:04 pm

      -Cook dinner.
      -Give me a foot massage.
      -Constantly entertain my child when I want them entertained.
      -Wipe the asses of any children in the home who are incapable of wiping their own asses.
      -Clean out the fridge. Especially the cream cheese I forgot about until it was growing some kind of biological culture.
      – Walk the dog.
      – Clean said dog’s crap out of the yard.
      – Make sure my house is Lego free.

      You know, I should really stop. I think I have unrealistic expectations of hair pieces.

  16. HoolieB

    April 28, 2014 at 6:35 pm

    I do believe this is an excellent example of first world problems.

  17. courtneth

    April 28, 2014 at 7:22 pm

    Um, that lady didn’t even accuse Disney of repackaging the wig, she’s just annoyed that they made a glowing wig for a character that doesn’t have glowing hair just because they knew it would sell well. Jezebel is trying to create a story where there isn’t one. I’m disappointed that it was reposted here.

  18. Jj

    April 28, 2014 at 11:37 pm

    So first, wouldn’t be shocked if there’s some repackaging that’s happened, though it’s not through the official Disney Store (those Rapunzel wigs are long gone)… I’m at Disney World right now and Cinderella’s stuff is where Elsa’s would be … hey, they’re both blue. It’s obviously Cindy, but the cast members aren’t exactly rushing to point that out for those who can’t tell the (seriously, it’s obvious) difference.


    From the review I really can’t say that repackaging DID happen. The official Elsa wig glows. Probably suspiciously similar to the Rapunzel wig but that’s a reuse of schematics and molds, not repackaging. So maybe she got a cleverly repackaged wig or maybe she’s just an idiot. Seeing as she’s the one who spent $55 on a kid’s wig … and trust me, it’s for kids. Doesn’t fit on an adult head. Not that I tried.

  19. practicallyperfectineveryway

    April 29, 2014 at 11:16 am

    I mean Elsa, Anna, and Rapunzel all had the same faces anyway…

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