Gwyneth Paltrow’s $120 Magic Healing Stickers Called Out By NASA Scientists
Gwyneth Paltrow’s Goop has sold a lot of stupid things in its day. She sells $66 crystal eggs for women to carry around in their vaginas like so many fancy chickens to “detox” their wombs and “balance their hormones,” and that’s not even the dumbest thing she’s ever put up for sale. That award might go to a $120 package of stickers that uses some kind of sticker technology to balance the body’s energy with “bio-frequency.” This new item is some weapons-grade Woo, and such overt garbage that even NASA scientists got involved and called Gwyneth Paltrow’s wacky hippie stickers “a load of BS.”
The Goop website described the “Body Vibes” energy frequency stickers as high-tech, space-age science designed to correct a human being’s “energy imbalances.”
“Human bodies operate at an ideal energetic frequency, but everyday stresses and anxiety can throw off our internal balance, depleting our energy reserves and weakening our immune systems,” the Goop website said. “Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances.”
Gizmodo noticed that claim about NASA and decided to actually call NASA and see if any of this was true, and a spokesperson said there is no conductive carbon material in its spacesuits at all.
Gizmodo, being full of snarky, science-minded people, then called the company that makes these ridiculous stickers and asked for peer-reviewed research that indicates these stickers do anything at all. If they really did restore energy reserves, strengthen the immune system, cure hangovers, and other magical phenomenon, surely the company would have some evidence of that.
“Most of the research that has been collected is confidential and is held as company private information,” company founder Richard Eaton said.
Riiiight. Sure, buddy. Man, it must be nice to be a tech bro. Can you imagine setting up a “biotech” company that sells stickers that claim to cure hangovers and having people give you actual money for it without ever having to prove that they work? Selling $120 “biotech” stickers sounds a hell of a lot more lucrative than selling crocheted potholders on Fiverr. And the Body Vibes stickers really do look just like stickers. The picture at the top of this article is an actual photo from the Body Vibes website. You could get the same effect by spending $5 at Hot Topic.
“Wow. What a load of BS this is,” said Mark Shelhamer, former chief scientist at NASA’s human research division, in an interview with Gizmodo.
Goop is still selling the Body Vibes stickers, but thanks to Gizmodo’s investigative journalism it has taken all the NASA-related claims off its website.