Ghostbusters Toys Are Selling Just Great, Because Kids Do Want To Play With Lady Action Figures
The cast of Ghostbusters is amazing. I haven’t seen it yet, because my toddler won’t let me, but I want to very much because people whose opinions I trust say it is hilarious, and also I know that Kate McKinnon and Leslie Jones are national treasures, and I will go see them in anything they do.
It’s not only grown-ass mom ladies who love them, either. Kids do too! Because in spite of a months-long hate campaign against the idea of women busting ghosts, the Ghostbusters toys are selling wonderfully and Mattel says it’s very happy with their numbers. On top of that, the toys are selling well with boys, so it looks like that “boys won’t play with girl action figures” argument is empty. Boys will play with action figures of female characters if we don’t tell them there’s something wrong with that
According to Variety, Mattel decided to stock the Ghostbusters figures with the action figures in the “boys'” aisle, instead of with the dolls in the girls’ aisle. The action figures are selling more than expected, because it turns out people totally want to play with action figures that look like Leslie Jones and Kate McKinnon. There are also Ghostbusters Lego and Ghostbusters Minifigs.
This is a problem for me. I’ve been trying to “declutter” my life like Marie Kondo says, but now I want to bring a car load of action figures into my house. (Though Marie Kondo says to get rid of anything that does not “spark joy,” and nothing sparks joy like Kate McKinnon.)
“We’re thrilled with the response to the new Ghostbusters toy line,” said Mattel’s Joe Lawandus to Variety. “We worked closely with Sony to ensure each figure featured authentic details from the movie including a wearable proton pack. The early momentum shows the product is resonating with ‘Ghostbusters’ fans!”
Maybe now we’ll have an easier time getting Black Widow and Rey toys in stores.