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Get Ready For Ben & Jerry’s Latest Creation: Cereal-Flavored Ice Cream

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(Twitter / Ben & Jerry’s)

Few brands really understand their consumers quite like Ben & Jerry’s. The popular ice cream geniuses have done everything from create flavors that reflect pop culture to more recently releasing non-dairy pints for their vegan customers. Now, they’ve released “Cereal Splashback”–a line of three cereal-based ice cream flavors that are guaranteed to make customers smile.

So what inspired this new line of presumably delicious ice cream? Eric Fredette, Ben & Jerry’s Flavor Guru, explains:

“We wanted to take our flavor concepts and make people feel like a kid again, which is how we landed with our Cereal Splashback flavors. There’s a flavor for every fan that will help bring them back to the prize-at-the-bottom-of-the-box days, watching Saturday morning cartoons in pajamas.”

We couldn’t agree more.

Ben & Jerry’s Cereal Splashback comes in three palate-pleasing varieties. There’s Coco Loco, a chocolate cereal milk ice cream with crisp, chocolate cereal swirls (perfect for those who still occasionally sneak in a box of Cocoa Krispies into their shopping cart). Or if your cereal preferences lean more toward Fruit Loops or Fruity Pebbles, there’s Fruit Loot, complete with fruity cereal swirls. And for something that goes back to the basics (like Frosted or Corn Flakes), there’s Frozen Flakes—and it’s just as satisfying as it sounds.

The three Cereal Splashback flavors were released March 7th and they’re already causing a buzz among ice cream lovers:

 

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Twitter / @gabcat_IX

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Twitter / @brm90

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Twitter / @ServyVizzle

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Twitter / @BostonAttitude

Oh yeah, cereal for breakfast has certainly taken on a whole new meaning now.

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