Ford’s New Crib Mimics That ‘Being in the Car’ Feeling to Make Babies Sleep
Babies don’t sleep, like, ever. “How do I make a baby go to sleep?” is the most common Google search of any parent, and if you make a product that promises to put a baby to sleep, you will make a fortune. The psychologist who said he wrote a children’s book that scientifically made babies sleep made a dang fortune off his self-published tome. (I tried it. Didn’t work.) And a doll that purportedly encourages babies to sleep sold out instantly and is now going for over $300 on eBay, because parents are desperate. There’s one thing that does make babies sleep, though, and that’s a car ride. And now Ford is making a new crib that recreates that “riding in the car” feeling that puts babies to sleep.
This makes a lot of sense. There were a lot of times I rolled my kid around in her stroller–the only place she’d sleep besides the car–and think, “Why can’t I duplicate this for a crib?” I do not have those skills, but Ford Motor Company sure does. And now it is making the Max Motor Dreams, a crib that mimics the feeling of being in a car ride.
“After many years of talking to mums and dads, we know that parents of newborns are often desperate for just one good night’s sleep,” said hero, genius, and crib designer Alejandro López Bravo in a press release. “But while a quick drive in the family car can work wonders in getting baby off to sleep, the poor old parents still have to be awake and alert at the wheel. The Max Motor Dreams could make the everyday lives of a lot of people a little bit better.”
According to Mashable, the Ford crib doesn’t just vibrate. It combines lights, sounds, and movement to recreate the car-ride experience. It even uses a smart phone app to let parents record specific car rides, so if a kid only falls asleep on the way to grandma’s house, you can duplicate that trip exactly.
Ford says it made the crib as a prototype, but the response has been a little overwhelming. Now they’re looking into putting the Ford crib into actual production so people can buy it at the store.
Look, Ford, I am not even kidding about this. If you give me one of these cribs, I will light my current car on fire, put the video on YouTube, and sign a legal document to the effect that I will only ever drive Ford cars for the rest of my life. We need these cribs. Please make this happen.