12-Year-Old Righteously Slams Dick’s Sporting Goods For Being Sexist Jerks

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McKenna Peterson is a 12-year-old basketball player and supreme badass who wants retailer Dick’s Sporting Goods to know that their basketball catalog is a piece of sexist trash. Her letter to that effect was posted to Twitter by her sports journalist father Chris Peterson, and has since taken the Internet by storm, which is good, since somebody apparently needs to tell Dick’s that girls playing basketball is kind of a thing these days. Don’t worry, Dick’s, their petticoats and dainty little feminine hands don’t cause them too much trouble on the court.

mckenna peterson letter to dick'sIn the entire Basketball 2014 catalog mailed out by Dick’s, McKenna points out, there is not a single female player depicted:

There are NO girls in the catalog! Oh, wait, sorry. There IS a girl on page 6. SITTING in the STANDS. Women are only mentioned once in the catalog, on page 5 for some shoes.

The sarcasm is strong in this one. McKenna goes on to point out that not did Dick’s crap a severely sexist brick by printing this catalog as is, but that they’re also missing out on an incentive they probably care a lot more about: the financial kind.

My last two pairs of basketball shoes were purchased at Dicks, as well as my hoop and practice equipment. Maybe my dad will take me to some other store that supports girls to actually PLAY basketball …

Hit ’em where they’ll feel it, McKenna: right in the profit margin. Based on a survey conducted by the US Tennis Association, almost 25% of girls play basketball. Even if the Dick’s corporate office doesn’t have one single fuck to give about leaving out half of the adolescent population with their crappy catalog, they have to admit that turning their back on a demographic that large means leaving a lot of money on the table. Even if it’s money tainted by the horrible, horrible proximity of preteen girls – terrifying, I know, but I promise that you will not be converted into a One Direction fan nor find your features permanently crimped into duckface by simply touching a dollar bill that’s been in a Hot Topic wallet.

As a parent, geek stuff is more my purview than sports stuff, but even I am well aware that a lot of girls are into sports. I see them walking past my house in the mornings to the metro bus stop in Packers jerseys and school sports t-shirts, I see girls playing basketball in the park down the street, I pass youth soccer practice on my way to the farmer’s market on Saturday mornings. Sports are for girls too, and if companies aren’t prepared to include young women in their marketing just because it’s the right thing to do, hopefully they’re at least willing to change things up because it’s the financially sound thing to do. And don’t take it from me: take it from McKenna Peterson, the Fabulous Basketball Player. She clearly knows what’s up.

(Image: Twitter)


  1. Azy

    October 10, 2014 at 9:14 am

    Shout out to girls like this because by the time my daughter is old enough to play basketball, kids like her and all the others will have helped change the environment. Maybe not completely but it’ll be better, I believe that. Thanks, kids, for being awesome.

  2. SunnyD847

    October 10, 2014 at 9:15 am

    Way to go, McKenna! I can’t believe a major retailer could be so idiotic as to ignore such a large market. Fire your marketing department.

  3. Jen TheTit Whisperer

    October 10, 2014 at 9:16 am

    I dig this girl.

  4. Melissa

    October 10, 2014 at 9:34 am

    I had no idea it was an issue, though womens b-ball barely gets any airtime in this city. Good luck ducky!

  5. Spongeworthy

    October 10, 2014 at 9:35 am

    Awesome. All the high fives for this girl.

  6. Caius Keys

    October 10, 2014 at 9:43 am

    Our local mall has a really big Dick’s.

  7. Michael Weldon

    October 10, 2014 at 9:54 am

    Yesterday I just went there and got my daughter some overpriced BB shoes that she “had to have”. The in-store advertising does picture girls playing hoops, so its odd that the catalog does not. The LW is correct that this will probably cost them some sales. I bet this is corrected for the next catalog.

    • rockmonster

      October 10, 2014 at 10:49 am

      That’s stupid. Your in-store and out-of-store ads should match somewhat.

    • Michael Weldon

      October 10, 2014 at 11:51 am

      The wierdest thing is that they have a fairly decent selection. So you would think that they would want to let people know about the shoes they have for sale…

  8. ActionComics25

    October 10, 2014 at 10:07 am

    Best part? It’s clear that it was actually her that wrote the letter, not her dad doing it for her. Yay McKenna!

    • Valerie

      October 10, 2014 at 1:33 pm

      Yes, it’s totally her voice.

  9. SunnyD847

    October 10, 2014 at 11:56 am

    My daughter wrote this letter to her PE teacher in 5th grade. I was so proud of her!

    • Valerie

      October 10, 2014 at 1:33 pm

      Awwww, that is so so great! Lili sounds like an awesome kid!

  10. Sherri

    October 10, 2014 at 12:36 pm

    I remember this problem well from when I played. I never saw anything with girls for any sports outside of swimming, softball and soccer. But my biggest problem with basketball stuff for girls was the shorts. I ended up having to buy mine out of the men’s section so that they reached my knees. You go sliding on those courts, and little booty shorts don’t do jack for giving your legs a chance of not getting beaten to hell.

  11. Valerie

    October 10, 2014 at 1:32 pm

    This girl is amaze. Good for her!

  12. AP

    October 10, 2014 at 3:22 pm

    The thing that’s bizarre about it is that most retailers make male and female sized attire/equipment for all sports, since women need different attire (bras vs. cups, etc.) and some sports have slightly different rules/equipment for female players. Why would they have a basketball catalogue that doesn’t advertise the female basketball attire and equipment? That’s like having a swim catalog and only selling trunks. It’s foolish.

  13. Miss Y

    October 10, 2014 at 6:24 pm

    I’m sorry to disagree, but I think this is ridiculous. It’s like calling out a yoga clothing catalog for having only female models. Men do yoga, right? I’m a woman with two daughters and feel very strongly about equality but I’m tired of people constantly looking for things to be offended by. Having said that, her letter was a lot more persuasive and diplomatically worded than the rude and crude article above. “Even if the Dick’s corporate office doesn’t have one single fuck…” – really?

    • SunnyD847

      October 10, 2014 at 10:32 pm

      Well, if they only sell yoga clothing made for women, then the models should be women. But Dick’s sells basketball clothing, shoes, and gear for and to males and females, so their advertising should reflect that.

  14. guest

    October 10, 2014 at 7:14 pm

    I wish people were more concerned about improving the terrible education system, college, careers, and other important issues that will help young girls, instead of this feel-good, girl power crap that’s getting girls nowhere.

    • CT Guest

      October 11, 2014 at 12:33 am

      This is about equality and empowerment. Attaining that helps in every single area you mention above…

  15. aCongaLine

    October 10, 2014 at 8:11 pm

    I love that this was very clearly written by a 7th grader. A passionate one, at that 🙂 Rock on, sistah.

  16. C.J.

    October 11, 2014 at 2:44 am

    This seems kind of stupid to me. You would think they would want to attract both male and female costumers so they could make more money.

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  18. NennaBanana

    October 12, 2014 at 4:28 pm

    The sass is strong with this one.
    And I mean that in the most endearing way.

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