Princess play, the act of pretending one is a princess through dress up reenactment of fairy tales, took on a different connotation after a Disney executive attended an ice skating show in 2008. According to Peggy Orenstein‘s book Cinderella Ate My Daughter, the executive was stunned to see legions of little girls attending the show in homemade princess outfits. Because so many little girls were designing, or begging their parents to create, princess outfits, the trend was seen as a huge marketing opportunity for the company who the went on the market the princesses outside their respective fairy tales. It is because of this executive’s observation that we now have “princess culture” — the entire bubblegum wash of glitter, sparkles, rapid materialism, and cult-like following that Disney has no intentions of slowing down.
But the make-believe of being a princess or inhabiting a mythical story was not always a commercially-sanctioned past-time, and while there are many princess alternatives that Disney has not yet soiled, the current dilemma for parents is to parse out play-time for their princess-leaning children that is not being sold on television. Princess play, if coupled with other stories and fables, can be a powerful exercise for young girls who have interests beyond fainting and looking pretty. They may not have their own line of dresses and DVDs, but there are many accessible princesses who are known for more than their appearance — but rather engaging stories that highlight their skills and abilities. More »