A new book is coming out to celebrate the potency of the “Power Mom”. We’ve talked about this burgeoning demographic before. “Power Moms” are a marketers interpretation of modern mothers who are both technologically savvy and still involved in their children’s lives. This “Soccer Mom” update has an iPhone, a Twitter account and probably does a little blogging in her spare time.
So now that mothers are influencing advertisers, where will their force be felt next? More