Last week, superstar and mom-to-be Shakira shared, along with her boyfriend, an ultrasound photo of their son, calling it his “first pic” alongside the hashtags #excited and #cute. My first thought was that I wasn’t surprised. Ultrasound photos on social media have become as common as pictures of newborns. But back when I started STFU, Parents in March 2009, they were just starting to become ubiquitous on social media.

I posted a few submissions, and people agreed that the images fell into the overshare category. It wasn’t because the photos were bothersome or gross, especially since most people who have friends who are procreating are old enough to have seen a sonogram before. What threw people was that suddenly, out of nowhere, they were catching a glimpse into their friend’s (or their friend’s wife’s) uterus. Put plainly like that, it starts to sound a little off-putting. And although it’s hard to believe now, just a few years later, in 2009 the attitude was less “Is it a boy or a girl?!” and more “Why are you showing hundreds of friends your uterus?”

Of course, on some level it seems immature to be reserved, if judgmental, about something so innocent. Ultrasound pictures excite new parents for obvious reasons, and those parents want to share their excitement with their friends. Some even want to share it with the world, like Shakira and her boyfriend. But I’ve noticed that the more people post things like ultrasound photos on Facebook, the more their friends feel they’ve been granted “permission” to do the same. Which brings us to where we are today.

Today, parents who share information about their pregnancies online are inclined to post an ultrasound picture. It’s just what you do. You announce the pregnancy, maybe post a few updates about eating (or getting sick) for two, and then upload the sonogram — the pièce de résistance — in an effort to get your friends as psyched about your pregnancy as you are. It’s a formula (no pun intended), and it seems to be working.

Facebook has paid attention and launched the “Expecting-A-Baby” bio option in August. And we’ve all seen the profiles parents create for their babies despite age restrictions for account holders. This week The New Yorker even ran this cartoon. Things have progressed (or deteriorated) to the point that sonograms on social media are completely, totally benign, and if you express surprise about that then you’re the anomaly, not the parents-to-be. Plus, let’s face it: Facebook’s target user base is having lots of babies, so it makes sense that more people seem to be talking and posting about babies.

That said, even though I knew that was the current climate, I was still a little surprised when I posted a Salon column by Mary Elizabeth Williams on the STFU, Parents Facebook Page earlier this week and received a dose of criticism. Not only did people think the image was perfectly fine to share, they also accused me and the Salon writer of being too critical. Gradually, I’m watching examples of what used to be considered overshare fade into normalcy. For instance, it’s currently still considered overshare when a couple gives a play-by-play of a woman’s dilated cervix after she goes into labor, but I think that’s going to be the next thing that’s considered “normal.” And soon, we’re all going to be staring at turds floating in bathtubs and wondering where the path went off-course.

I’m not saying that I am personally weirded out by ultrasound photos, and neither is Mary Elizabeth, I’m guessing, who has two children. What she was saying, and what I continue to say even as I swim against the current (no pun intended, again), is that once an ultrasound photo becomes “normal” to share with the world, what comes next? And why do people suddenly feel the urge to share private information online simply because they/we can? As social media racks up users, I think we’re going to see much more overshare, and a much larger audience defending it. In the meantime, I’ve put together a collection of sonogram submissions to showcase the progression (or regression) of updates over the last few years.

First, let’s take a look at a “classic” ultrasound photo update. Just a black and white image with a simple, loving statement. Times were so much simpler then, weren’t they?


1. 3D Ultrasounds


Things started getting a little weird when two-dimensional images went 3D. Sort of like watching the final installment of Toy Story, but a lot scarier. I feel like I should be wearing red and blue glasses when I look at them.

2. Sexualizing Fetuses


I wrote about parents who sexualize their kids online in a prior column, but really Brittany, did you have to call out your child’s sex with that caption? “Little Vajayjay”? It sounds like she’s about to get trotted out for her first beauty pageant. “And up next we have Little Miss Vajayjay!” Or, was Brittany meaning it more in the comparative sense, like she’s got a womanly vajayjay, and now her daughter has a little mini-vajayjay? Either way, she should show her fetus the respect that her “tiny vagina” deserves.

Then again, at least she’s not coming up with disturbing puns about her baby’s genitals like Jaclyn did.

jack's bean stalk

Oh, he’s a BOY alright! Just check out that “bean stalk!” It’s going to be at least 16 years old before Jaclyn and Zach let a girl climb up that thing!

3. Talking Fetuses

peek a boo

This image kind of freaks me out. Aside from his cyclops eye, why is he greeting Facebook with this message? This is a good example of a seemingly sane person (per the conversation thread) posting something that I just find odd. I’d say the chances of Amanda creating a profile for her baby when he’s born are pretty high.

4. Momarazzi


I don’t want to look at 76 pictures of anything, much less a series of orange blobs that look like they were photographed under a black light. One 3D ultrasound image gives people a slight idea of what the fetus looks like; 76 images give people an exposé of the fetus’s every developing muscle and tendon. Is that a good thing?

5. The Future Of Ultrasound Updates


I recently contributed to a story that discussed the “sonogram Photoshopping” trend. Afterward, I posted on Twitter: “What’s next? Video ultrasounds being posted on Facebook?!”, and within 10 minutes I had the above submission. So there you have it. Ultrasound movies are coming to a newsfeed near you, among other trends that I can’t yet imagine.

So here’s my final question: Is there a point when the ultrasound updates cross a line, and if so, what is it? Is there an unspoken rule that a person can post a sonogram, but “just one,” and “not video,” — or, if you believe that ultrasound photos aren’t overshare, does no such rule exist? Leave your thoughts in the comments.