Oh, Megyn Kelly. Megyn, Megyn, Megyn. What are we going to do with you? Since leaving Fox News and joining the TODAY show, Megyn has done everything she could to change her image and shake of the stigma of Fox. She’s relatable! Megyn is a woman of the people! See, see how much she jokes and laughs now? But a recent segment has put Megyn back in the hot seat, and it was for all the wrong reasons.

Megyn Kelly sat down with “Fit Mom” Maria Kang to talk about her brand and message to followers. It … didn’t go so great.

Wow. I woke up to a lot of news articles blasting @megyntoday for fat-shaming comments she made during our interview. In her on-air apology today she mentioned growing up in an obese family, struggling with extreme dieting and coming from a place where she “bullied herself” into being thin. I loved that she shared and reflected on her personal story. While I would never let my husband call me a fat a#* for overeating, I do thank family/friends who keep me accountable for the healthy goals I set for myself. Anyone can offend anyone, whether it’s your parent, your spouse, a stranger on the internet, me or even Megyn Kelly. Shaming is never ok, but always remember you cannot feel shame without consent. Surround yourself with positive people who have a positive message, and can send you in a positive direction. Identify your Excuse, Find your Reason and Discover your best version of YOU. #whatsyourreason #bodypositivity #noexcusemom

A post shared by Maria Kang (@mariakangfitness) on

Maria Kang is no stranger to controversy herself. The message of her original fitness campaign was “What’s Your Excuse?” Which rubbed a lot of people the wrong way. Personal fitness and health are obviously very important, and a priority for a lot of people. But her message felt sort of accusatory, placing the blame on not being in prime shape on people who don’t have the time or access to resources to help them achieve their goals. Maria has changed her platform a bit, and now asks people, “What’s Your Reason?”

megyn kelly

Image: Facebook/Maria Kang

When discussing fat-shaming with Maria, Megyn went a little too far. She told the fitness star, “Some of us want to be shamed. When I was in law school, I was gaining weight. I said to my stepfather, ‘If you see me going into that kitchen one more time, you say, “Where you going, fat ass?'” And it works!”

Ummmmmm. Ok? That’s … one way to get inspired, I guess. Asking people to call you “fat-ass” seems a little extreme, and quite frankly, offensive. Viewers were not here for Megyn’s brand of personal accountability.

The backlash was swift and harsh, and rightfully so. Promoting fat- and body-shaming because “it works” is incredibly insensitive and irresponsible. Not to mention, it seemed not to have worked for Megyn. She quickly apologized for her remarks, and addressed the comments on-air. In the segment, she said she was the victim of humiliating attacks and bullying, and at one point, was only eating 500 calories a day.

Watch her response to the backlash above. How do you feel about her original comments?

(Image: Facebook/Megyn TODAY)