Bullies are everywhere – at school, on the internet, on television. One Tennessean boy named Keaton Jones, however, spoke out in a huge way and is gaining nothing but support from some of the biggest names in pop culture, according to PEOPLE.

Keaton Jones is shining a spotlight on school bullying. On Friday, Keaton sat in the car and opened up bullying in one of the most emotional videos of the year.

Keaton tearfully recounted some of the horrible ways he’s bullied at school. Kids make fun of his appearance. They ask why he has no friends. Honestly, it’s heartbreaking to see the devastating effects their words have on Keaton.

 

Keaton added, bullies “put milk on me and put ham down my clothes, throw bread on me.”

“Just out of curiosity, why do they bully? What’s the point of it?” Keaton asked. “Why do you find joy in taking innocent people and finding a way to be mean to them? It’s not okay.”