Oh, Facebook. We love you and we hate you, tbh. When you’re not selling ads to Russia to tip the election, you’re showing us all the racist stuff our “friends” like and comment on. Photos of women breastfeeding? Can’t have that! But here, look at this mostly-nude model in a bikini printed with the American flag instead. Now, Facebook has gone a step further and Facebook banned an ad that showed “implied” nudity. Not even actual nudity! Don’t trust us with our own imaginations.

Image: Giphy

The ad banned by Facebook jokes about “shoga”: the combination of shaving and yoga women have to do to shave their legs.

It shows a woman in a bathroom standing on one leg, while holding a razor. The woman’s breasts and nethers are covered by blue bars, implying that she’s nude (which duh, she’s shaving in the bathroom). But, it doesn’t actually SHOW any nudity. You can see her arms, shoulders, midsection, and legs.

Alert the authorities! Women have shoulders and tummies and legs! The horror!

facebook ad

Image: YouTube/Friction Free Shaving

The company behind the ad, Friction Free Shaving, is a subscription razor service for women. Facebook banned the ad because “ads must not contain adult content”. They define adult content as “includ

[ing]

nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative”. Not sure exactly what is explicit or suggestive about a woman shaving her legs, but ok, Facebook.

Image: Giphy

Friction Free Shaving is calling bullshit on Facebook’s excuse, calling their decision to ban the ad sexist.

The company said, “We don’t feel that women shaving their legs should be taboo or banned.” You don’t say! Briar Keen, co-founder of the startup company, said the ad was designed with Facebook in mind, and they can’t afford to air it elsewhere.

facebook ad

Image: YouTube/Friction Free Shaving

Friction Free Shaving appealed the ban but was unsuccessful. Facebook said the ad was banned for implied nudity, and they’re working with the company to find a compliant solution. Seems to us, the ad is just fine. But you do you, Facebook. Presumably, there’s a picture of a baby on a boob somewhere waiting to be banned.

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(Image: YouTube / Friction Free Shaving)