Kevin And Danielle Jonas Welcome A Baby Girl By Hocking Her Birth Via Dreft Detergent

Congratulations to Kevin and Danielle Jonas who welcome the birth of their baby girl, Alena Rose, using sponsored tweets by Dreft Laundry Detergent. Proving once and for all, you are never too little to sell your soul, or have your soul sold for you by your celebrity parents. I like Dreft. I used Dreft a lot when my kids were infants, but using them to live tweet details of your labor and delivery is a whole other level of skeevy. Did they need the money or something?

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(Image: Instagram)

(Image: Instagram)


And the whole beautiful and private moment got even more detailed as Dreft basically live tweeted the entire blessed event.

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And maybe this is just me, but isn’t a bit odd to be tweeting all of this because as most of us know, having a baby can be a tricky business and what if something had gone wrong? Were they just banking on everything going perfectly?

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And at the moment of pushing, I guess Danielle could be happy her husband was updating a mess of strangers on the Internets that she was getting ready to expel a baby out of her vagina.

(Image: instagram)

(Image: instagram)

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And then Dreft made good on their promise with this:

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Super cute baby, happy mom and baby are doing well, totally grossed out that another celebrity couple has sold their labor and delivery to another company. I’m sort of interested in seeing how this pans out, and how long this endorsement lasts. Will we be  privy to tweeted and instragm’d pictures of diapers and onesies covered in spit up and other horrifying baby stains as the famous couple show us how Dreft can make amazingly expensive cashmere infant items look brand new again?

I know I’m being all judgy about this, but I think it’s much classier when famous people keep their beautiful and private moments, you know, private. But here’s hoping this Dreft deal pays for little Alena’s future college tuition.

(Images: twitter)

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  • Elizabeth Licata

    That is totally weird and TMI and kind of gross. But if Mommyish wants to buy the live tweet rights to my labor and delivery, I am totally for sale.

    • Eve Vawter

      I think we should make this happen. We can live tweet your placenta

    • Véronique Houde

      And you will make art with it before devouring in in a lovely kale-placenta smoothy

    • drinkpepsi

      Conspiracy. Fake pregnancy.

      A man who is helping his wife through an actual labor and delivery does not pause to update strangers that his wife is about to push.

      Also, considering the baby is like ten months old, she should weigh 16 pounds. She looks tiny.

    • Aldonza

      I generally think the baby conspiracies are super silly but I have to admit, everything about this pregnancy has seemed super weird and these tweets do not help their case…

    • drinkpepsi

      In the pic of Kevin Jonas sitting in the hospital, there
      is a curtain behind him.

      I am going to assume that these two have enough money
      for a private room (especially with the Dreft sponsorship).

      So why the curtain?

      Only thing that makes sense is that a surrogate was in the same room.

  • pixie

    Wait, so Crushable was wrong and there really was a baby?
    I’ve never heard of dreft, maybe it’s not a thing in Canada, but it is odd that they sold their birth to a company.

    • Eve Vawter

      WHO knows? Maybe it was all a fake baby!

    • phoenix81

      I’m pretty sure it’s sold as Ivory Snow here. The bottles are identical.

  • MerlePerle

    I’m sticking with Alexis conspiracy! Her eyeliner! Right after gibing birth? And yes, why would you live tweet a birth when there is always the chance something horrible could happen! That does look like a slimy newborn, though…

    • Heather

      I think her eyeliner looks pretty smudged, I couldn’t definitively say she wasn’t wearing it for hours.

    • MerlePerle

      Well, I guess I just outed myself as a make-up rookie. My eyeliner looks like that 2 minutes after applying :)

    • Eve Vawter

      me three

    • Véronique Houde

      Nah, that looks like an intentional smudge… ;) way too even!

    • Eve Vawter

      The newborn does look squished, but that could mean anything

    • drinkpepsi

      Definitely a squishy newborn.

      But adoptive parents are allowed in the birthing room and can hold the baby immediately after birth (if the birth mom is okay with it).

      Every mom I know (even the super skinny ones) had a puffy face at 9 months. Danielle is supposedly ten months pregnant.

    • brebay

      surrogate in the next room.

    • Natasha B

      I’m with you on this…they could calmly live tweet the birth cuz the surrogate was the one giving birth….

    • AP

      They could have live-tweeted the birth on delay- waited until she had the baby, and then waited until Prime Tweet Time to tweet about it. Which would also Danielle time to rest and have her hair/makeup done. Because, hey, no one’s following Dreft’s Twitter at 3 am when a ton of babies are born.

  • JLH1986

    I am not remotely surprised they sold this. They seem like the couple who would sell whatever they need to stay relevant.

  • Heather

    Ehhh, I can’t hate on them for this. If Dreft had wanted to give me a lifetime supply of detergent I’d have tweeted my birth for them. It’s not like they were taking video and posting it. However, I’m a big fan of birthing in any sense, so I’m just excited a couple of adults had a beautiful baby that they are happy to have.

    • Eve Vawter

      I would live tweet my births for booze so I can see your point

    • pixie

      I would live tweet anything for booze.

  • Carolyna Garcia Janota

    “On this day a little star is born” LoL Are the Jonas Brother’s even stars anymore?

    • Natasha B

      Snicker. Riiiight?! I didn’t even know which one was which and one was expecting until I happened upon Alexis’ conspiracy theory…

    • Carolyna Garcia Janota

      Please google Nick Joans nipples I think he may be the one breast feeding OMG

    • Carolyna Garcia Janota


  • Brittany Anne

    Wow, I wish I had looked that good right after giving birth.

    I’m pretty sure I looked like a wild animal.

    • phoenix81

      Me too.

    • Eve Vawter

      I know I felt like one

  • ShanLea

    Now why can’t this work at all stages of life, for us regular folks? I’ve got one potty training and the other going through puberty. BRB, gotta email Goldfish Crackers and Old Spice Deodarant (because, Mom, Axe is for tools…exact quote from the tween)

    • Eve Vawter

      all the product placement for you!

    • ShanLea

      Now if only I could decide on a cheap wine brand to sponsor me personally…

  • Kay_Sue

    If that woman actually went through labor and delivery, I will eat my hat. (I’m not wearing one, so that is an empty promise). Also, I will rail at the heavens. I have my first picture holding each of my sons and NO ONE will ever see them until I am dead and buried and the statute of limitations for haunting the shit out of them has passed. My hair was drenched with sweat, and I’m pretty sure I popped blood vessels in my face pushing (a.k.a., trying to get that thing the hell out of me), leaving me a lovely shade of bright fire engine red…

    Now, maybe she had a makeup team hit her up between there and this picture, since it was being live tweeted and all?? I could buy that. But that is NOT the face of a woman that just went through labor (and none of you bring your personal anecdotes of how wonderful and glowing you looked afterwards in here and pop my bubble and make me entirely jealous :-P).

    • Guest

      After all the conspiracy stories and a picture which looks like she did hair/makeup, laid down, had them bundle a baby and put it on her, and then snapped a pic…and with the pic of the hospital monitor…I just feel creeped out. But I still keep thinking…what is the point of lying? So so creepy.

  • Raeronola

    Of all the things I’ve read on here, this one ranks as one of the most disturbing. I’m not sure why because it seems totally harmless, if stupid, at first glance. Maybe it’s the idea of consumerism and money grubbing following this poor baby out of the womb. How can that be a recipe for a life based on anything other than greed and materialism?

    Man I really need to go live in a cabin in the woods before I lock myself in a closet and start talking to my toenails about the inevitable downfall of humanity.

  • Unforgettable

    So this baby really is “brought to you by Dreft”

  • Sam Inoue

    So odd, maybe I’m just private but this is so uncomfortable! I’m sure she had a make up team for after birth cause the baby looks pretty clean as well.

  • Ana

    Did she wash & style her hair before this pic? No way your hair isn’t sweaty and your face a little red & puffy after, you know, going through LABOR. This whole thing seems so fake.

  • aCongaLine

    is there some filter on instagram for taking away post-delivery puffiness? while that baby is totes cute, Danielle Jonas looks like did could not have possibly gone through labor and delivery. Maybe I’m jealous.

  • Amber Starr

    I wish I looked that good on a NORMAL day, nevermind a day when had just pushed a human from my junk. Sheesh, out of the 2376895402345 pictures that my mother took immediately after my daughter was born the user pic you see here is the ONLY one that people are allowed to see & that’s only because you can’t actually see my face. I was swollen and splotchy and had a bunch of busted blood vessels from pushing. My hair was sweaty and stuck to my head and my eyes were so swollen from crying that I could barely see.

    Homegirl looks like she is relaxing at a day spa.

  • dy

    i’m not usually one to jump on the conspiracy train, but for this case…All Aboard!!! As fame-whorey as this couple is, i’m not shocked by the live tweets. While there’s a possibility that someone was tweeting for them from their accounts, i’m not buying it. I need a real photo of that woman’s peesh actually pushing out that kid before I buy this story. I had a C-section, but even with no actually labor or pushing, I still looked like a extra from the Saving Private Ryan set. Now I can’t wait for these two dipshits to ask everyone for their privacy.

    • drinkpepsi

      In the pic of Kevin Jonas sitting in the hospital chair, there is a curtain.
      These two would likely have a private room and there would really be no need for curtains.

      If a surrogate were having the baby in the room, however, then a curtain would likely be necessary.

    • elmosfuturemil

      I had a private room and a curtain. It slid around for when they had the door open and people came in or out (right after birth)

    • drinkpepsi

      I am going to go out on a limb here and guess that these two wouldn’t have an open door. So really, no need for the curtain to be drawn.

      We had a private room and never once bothered with the curtain. If we knew there were media or fans just outside, then the door would certainly remain closed.

  • A lack

    If you look at the picture Kevin posted on instagram of the monitor in the hospital. Why does the computer underneath it with the blue background say the date is 1/31/14 and 12:15 am? Does anybody know?