If you haven’t seen a Thirty-One party advertised on your Facebook newsfeed, then you probably don’t have a pulse. It must be the age group that I’m in of twentysomethings turned thirtysomethings with small children, but it seems like almost every week a friend is posting about an upcoming Pampered Chef party or another “amazing business opportunity” everyone just has to be a part of.
Apparently, this phenomenon has a name and may often be referred to as the rise of the MOMTREPRENEUR. If you have one of these women in your newsfeed, the odds are that you’re going to be barraged with constant friendly advertisements about their newest promotional skincare product, Mary Kay lipstick, or trendy Lia Sophia necklace.
I hate to use the S-word here (SCAM), but the Federal Trade Commission estimates:
99% of MLM sales representatives lose money, making “even gambling look like a safe bet in comparison.”
Doh! That doesn’t sound too good. I personally would rather pump my life savings into a slot machine at a glitzy Vegas casino than throw a home jewelry party. Unfortunately, these parties are rarely presented as a money drain. Most of my Facebook friends seem to firmly believe that fill-in-the-blank home party venture is going to CHANGE THEIR LIVES AND CHANGE YOURS TOO.
If you don’t know anything about the home party phenomenon, here is a cheat sheet of some of the most popular ventures, according to HomePartyRankings.com:
- Mary Kay: I have been to many, many Mary Kay parties in my day that offer personal makeovers. You too can become an “Independent Beauty Consultant,” and maybe you’ll finally earn that pink Cadillac.
- Pampered Chef: An oldie but a goodie, at least where I come from—kitchen products galore. They also advertise startup for “as little as $99.”
- Passion Parties: A little sexy, but an MLM business venture nonetheless. The Passion Party website advertises “work-life balance” with enticing pictures of ladies holding up money (not sex toys). Neat.
- Scent-Sations: Who doesn’t love candles? If you really love candles, you could become a Gold, Ruby, Emerald, Sapphire, or Diamond Distributor.
- Thirty-One Gifts: Bags, stationery, accessories, and more. Their very enthusiastic Facebook page frightens me, but that might just be me. Thirty-One consultants can join for “just $99,” so there’s the appeal right there.