Parents who learn early on that they have the little girl who isn’t thrilled to be doused in pink and sparkles have an uphill battle. While I refused to wear pants until age nine due to being a fiercely feminine little girl, not all girls are girly girls, nor should they be. But clothing options that are explicitly “for girls” don’t seem to reflect that variance. Plus, a sizable amount of “girl’s clothing” has a reputation for being ragingly sexist. But set your Pinterests accordingly because one mother saw lemons and went beyond lemonade; she made a whole freaking business of girls clothes that aren’t — well — “girls’ clothes.”

BabyCenter reports that Sharon Burns Choksi, a mother of two, recently launched a line of clothing for girls at Girls Will Be. Since they just got off the ground, Girls Will Be is currently only selling t-shirts (sizes four -12) made in the US. The company, which Sharon says she started with her sister and brother, aims “to bring you clothes that break free of the stereotypical girly styles dominating retail today.” And they’re so cute!

girls will be shirt

girls will be shirt

A pretty far cry from the “Be A Hero” shirt for boys and the “I Need A Hero” shirt for girls.

Sharon says that the inspiration for the shirts came, not surprisingly, from her own non-conventionally girly kid after years of reportedly picking through “boys’ clothes” or uni-sex kids’ clothing that didn’t fit properly:

My daughter Maya (age 8) has always loved to climb trees, play every sport imaginable, build LEGO creations, pretend to be a superhero, read about sea animals, conduct science experiments, and play with her cars and trucks. She also loves her stuffed animals, often partnering with them on elaborate spy missions or caring for them at her vet clinic. At age 3, Maya started refusing to wear pink or dresses. Next to go were bows, sparkles, hearts, and flowers. Those things just did not fit with her emerging personality and interests.

And so began years of struggling mightily to find what I began to call “girl clothes without the girly.”

Struggling and lemonade!

(photo: girlswillbehq.com/)