On Monday, a new billboard was released on Sunset Boulevard in Los Angeles for a website that’s called Cougar Life. This website is for older women to connect with younger men interested in dating them, and what better way to illustrate the beginning of a romantic relationship with what you hope will be your life-partner than by using a photograph of a mom breastfeeding an infant. Because older women are moms! BOOBS! MILFs! BOOBS!
To make matters worse, the headline to the billboard reads “Jealous?”
Now, I suppose whatever brilliant mind conceived (See what I did thaaaaar?) this flash of advertising genius (Yes, I know, I have sarcasm dripping down my chin) thought that dudes who wanna date older ladies would be jealous of the idea of a newborn suckling at his mama’s teat (This whole concept makes me wanna talk like some old-timey farmer) and would sign up for this wonderful dating service that would connect him to such a woman. But the word “jealous” in itself is sort of unintentionally funny, because as any mom with a pair of flesh-toned nursing pads shoved in her utilitarian white nursing bra can tell you, there ain’t a whole hell of a lot to be jealous of. Jealous of….. what?
Our engorged breasts that start leaking every time we hear our newborn cry or we are stuck in traffic and three minutes late to a feeding?
Jealous of the fabulous chance that we may get mastitis at any moment?
Jealous of the fact that when we are trying to feed our baby in public some pinchy-faced lady is going to give us the stink eye or some leering dude is going to spend an extra minute gawking at us giving our baby lunch?
Or jealous of the fact that to this day so many people still view something as normal and nonsexual as feeding a baby as a sexual act?
Dudes who wanna register at Â the Cougar Life dating service are totes jealous of breastfeeding babies because they want some of that hot milk action that includes a lot of moms being exhausted while they are nursing and demanding gigantic glasses of ice water and DVR’d episodes of Scandal to watch while they are doing it. My apologies to all the nursing fetishists out there, but the act of breastfeeding just isn’t that sexy. The people who thought up this Cougar Life breastfeeding billboard have obviously never been around a nursing mom in an utter panic because her breasts are engorged and her milk flow is coming out too fast and her baby is almost choking while she is trying to feed him. The Cougar Life breastfeeding billboard people have never been with a mom in tears at her pediatricians office when her doctor tells her she isn’t producing enough and she should think about supplementing with formula. The Cougar Life breastfeeding billboard people have never been around a new mother with an infant with a ferocious latch-on who is making her nipples bleed. And I’m pretty sure the Cougar life breastfeeding billboard people have obviously never been to a La Leche league meeting.