Do I think pregnant first time moms should receive Mother’s Day gifts? I think a gesture of some sort would be nice. Why not? If you have a baby inside you that prevents you from drinking wine and eating sushi, I think that sacrifice qualifies as deserving of some sort of attention and appreciation.
A new survey of expectant moms and dads shows that couples aren’t always on the same page about this:
According to a recent study conducted by the EMA New Moms specialty group, nearly 60% of first-time pregnant moms expect to receive a gift on Mother’s Day. However, the same percentage of first-time expectant dads are clueless about the gift giving.
Expecting women who didn’t receive a gift on Mother’s Day said they felt “unappreciated.”
This doesn’t surprise me, and I don’t think it’s anyone’s fault. Even for expecting women, the idea of motherhood is merely an idea until you actually have a little person in front of you to keep happy and alive, 24-hours a day. I’m not surprised that it doesn’t occur to expectant father’s to give gifts to their pregnant wives.
I think one of the best parts of Mother’s Day for me will be when my child is old enough to craft me little homemade gifts. I honestly don’t expect to receive a Mother’s Day gift from my husband. It will sound totally hokey, but he already gave me the biggest gift. I think a gesture speaks volumes – and it’s what I do on Father’s Day as well. Last year I had my one-and-a-half-year-old son “draw” on a greeting card for his Dad. That was enough.
The survey was conducted by a marketing firm – which isn’t surprising. Sandy Gingerich, a senior partner in the firm says:
“Mother’s Day is the one time of the year when consumers and retailers turn their attention to mom, but the survey results tell us we can’t forget the moms-to-be. There’s a great opportunity here for brands to reach out to the partners of first-time expectant moms and remind them that a little acknowledgment goes a long way toward helping expectant moms feel more excited about their impending arrivals.”
Yeah – and more retailers to be more excited about their bottom lines. Kind of brilliant to conduct a study whose results will guilt expectant fathers into bestowing gifts on their pregnant wives. I personally love the attention, kindness, and special treatment I receive on holidays like this. You can keep the jewelry – and the surveys proving I’m going to be pissed if I don’t get it.
(photo: vectorlib.com/ Shutterstock)