simpson sisters macys 101112Professional Weight Watchers spokesperson Jessica Simpson is making the rounds promoting yet another pregnancy — and a “lifestyle” — all in the name of corporate sponsorship. But while the soon-to-be mother of two has taken a lot of flack for her unpregnant, pregnant, and post-baby body, People magazine decided to continue the trend and season their coverage with some completely unsolicited and harmful pregnancy advice. About, what else, but weight loss!

Last night, Jessica sat down with Jay Leno to discuss the “surprise” of this pregnancy, the ever receding date of her wedding, her pregnancy diet, yadda yadda. You know the script by now. In her animal print dress, Jessica says that she’s had some really bad morning sickness this time around:

“I’ve been really, really sick so I can’t wait to actually be able to crave something like I did in my first pregnancy,” the singer and actress explains. “I’m due in the summer so I still have a ways to go — hopefully I start feeling better.”

But that’s when People magazine’s Andrea Billups picks up the baton and describes the mother’s excessive morning sickness as beneficial, insinuating that she’ll be able to keep the pounds off this time around:

That morning sickness may be a good thing for the Weight Watchers spokeswoman. Simpson says she gained “a lot more” than her doctors recommended the first go-round, but this time she hopes to eat healthier and not go too crazy.

Morning sickness! The new chic way to keep those pregnancy pounds in check and the proper bookend to “mommyrexia.” As if coating your teeth in vomit or not eating on end due to nausea is something any expecting lady who has struggled with weight should just be ever so grateful for.

Describing morning sickness as “a good thing,” especially given such conditions as hyperemesis, in which morning sickness is a life-threatening issue, is just another dimension of the hyper-dysfunctional way in which we view, discuss, and evaluate women’s bodies, particularly pregnant ones.

Considering that Jessica Simpson is now trying to be a 24/7 billboard for healthful pregnancy, and healthful baby weight shedding (remember the famous Simpson “I’m not a supermodel” incantation), sullying her brand with even a hint of disordered eating is also problematic. But leave it to a publication like People to distort healthful dieting into a “good” bout of morning sickness.

(photo: WENN.com / Shutterstock)