Poor Weight Watchers. All the execs at the company should have t-shirts made that say, “we paid $3 million and all we got were two lousy commercials.” So much for exploiting Jessica Simpson’s newly thin body.
“No one wants to hear about a pregnant woman dieting,” a source told Us Weeklythis week. They were speaking about Simpson’s second Weight Watchers campaign, celebrating her 70 pound weight loss. These are the commercials they have been waiting to air. The first round, shot from the waist up because she hadn’t lost enough weight yet, definitely wasn’t exploitive enough. They did a great job hiding her initially slow weight loss from all of us common folk who could have probably really benefited from seeing a real post-pregnancy body on a celebrity for once.
I’m sure her quick pregnancy wasn’t planned – but I’m glad that it happened. I’m sick of Weight Watchers using celebrities with all the means for fast weight loss at their disposal – celebrity trainers, live-in chefs – to convince the average woman that their plan is the means to an unrealistically speedy end.
Sorry, Weight Watchers. Maybe there should have been a “breeding is forbidden” clause in her $3 million contract.