Hasbro Called Out By Eighth Grader For Sexist Easy-Bake Sexy Oven For Girls

Pink and purple are girl colors. They are the colors used in Hasbro’s Easy-Bake Oven, because girls are all about the sexy colors. They are the colors of sexy girls and sexy little girl appliances for baking sexy tiny cakes and cookies and possibly even sexy brownies and eighth grade student McKenna Pope has had enough of this nonsense, because all her four-year-old brother wants for Christmas is an Easy Bake Oven. In a gender neutral color. And a dinosaur. But we have no word on whether or not the dinosaur should be in a gender-neutral color. From the Mary Sue:

Miffed by the suggestion that cooking is somehow not a sufficiently “manly” interest for young boys, Pope started a Change.org petition to get Hasbro to include boys on its packaging and to offer the Easy-Bake Oven in gender-neutral colors like red, blue, and green.

You go McKenna, and get those executives at Hasbro to stop marketing this toy to girls. They even have it under the “Toys For Girls” section of the website. When are toy companies going to realize that we no longer need toys and games marketed to girls or boys, but just to kids in general? And having an oven for kids to bake with that is “for girls” is just stupid considering that there are so many male chefs, and so many celebrity male chefs. I hope McKenna’s petition results in a huge Easy-Bake overhaul, but more than this, I hope someone amazing like Anthony Bourdain gets word of this and invites McKenna’s brother to whip up some Galantine with him or something.

If you had an Easy-Bake oven as a kid, I’m sure you remember that even though they were sort of horribly messy and didn’t cook anything properly fun, a toy oven can’t compare to working in the kitchen under adult supervision and being able to cook real food using real culinary tools. Even a kid who is only four-years-old is capable of helping in the kitchen, and all kids, boys and girls, are being handed a huge disservice if they can’t cook a few meals by the time they graduate high school. And succeed at other “womanly” arts, such as sewing on a button, doing their own laundry, and welding.

You can sign the Easy-Bake Petition here, and in McKenna’s own words:

Please, sign this petition, help me in creating gender equality, and help the children of today become what they’re destined to be tomorrow.

(photo: Toys R us)

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  • C.J.

    Easy bake makes an oven in green too. My daughter owns one. The only difference as far as I can tell is the purple one has an actual heating element and the green one uses a light bulb. Besides, why can’t a boy play with a purple toy. My younger daughter plays with cars and trains that are “boy” colors and that are marketed towards boys. Everyone makes a big deal if something is marketed towards girls but not if it is marketed towards boys. I never see anyone complaining that transformers look like boy toys or that Thomas the train is blue and a boy, there are very few girl trains. I don’t see why kids can’t play with whatever toys they want regardless of who they are marketed to.

  • once upon a time

    Crazy idea – let’s concentrate our efforts on children who are kidnapped and sold into sex trafficking, girls who are stoned to death for having the audacity to be raped and shame their family, and female circumcision victims. Once we’ve got these heinous gender crimes, then we can worry about inconsequential shit like, “Boo hoo, the toy I want isn’t in the colour I want.”

    • Meg

      Um … just because there are Big Issues in the world, doesn’t mean that we should ignore everything else. “Why are we giving out speeding tickets when GLOBAL WARMING IS DESTROYING OUR PLANET?!” It’s a logical fallacy that one has to come at the expense of the other. Besides, normalizing gender stereotypes – EZ Bake Ovens are only for girls because girls like pink and only girls cook etc – is the first small steps towards the kind of big picture misogyny that results in things like honor killings and rape victim shaming.

    • once upon a time

      Speeding tickets and global warming have absolutely no correlation. Pink EZ bake ovens and honor killings do. One is a first world gender problem, the other is an actual gender problem. And while I hope that uber-liberals are dedicating as much time to the latter as they do to the former, I suspect that the majority will sign the change.org petition then go about their day without a second thought.

      They’re colours, people. Colours by themselves have no power or meaning, save for that which we place upon them. Society says *right now* that pink is a girls colour, but one hundred years ago it was a boys colour. In another hundred years, red might be a girls colour, and green a boys colour.

      Seriously, if someone isn’t buying their son an EZ Bake Oven because it’s fucking pink, that’s a parenting problem and not a grave misstep by Hasbro.

    • http://www.facebook.com/bogdan.cvetkovic.3 Bogdan Cvetkovic

      Dude, do you even know what a correlation is? The “there are starving children in Africa” argument is so lame and fake because by that logic almost every problem anyone ever faces or is concerned about is deemed trivial. It’s also dishonest. You don’t give a damn about trafficked kids or honor killings. You only bring these up to try to throw mud at and detract attention away from the issue at hand.

  • SP

    This “easy bake oven” they are referring to is a piece of crap anyways. Don’t even get it for your son. The cupcakes it makes are the size of stacking two quarters on top of each other. You can’t even watch the stuff baking. If the sister is so concerned about it, her and the 4 year old along with the parents should just cook real food together.

  • Byron

    I don’t get the point of those toy ovens. When I was a kid I’d just cook, my mom would supervise me and stuff but I wouldn’t need to use anything but the normal oven/stove. My favorite task was the chopping of mushrooms for pasta sauces and the like, yes, with an actual sharp knife…and I never cut myself either!

    I don’t get why this has to be a “toy” unless for some reason the household does not have an actual oven or the parent is not interested in cooking at all.

    Teaching kids to cook is imperative, it refines their pallets and it equips them for adult life, independence and all those good things. Both boys and girls ought to learn to do it, and not just easy baking things, pan-frying and boiling and stewing are all valuable cooking techniques which every single adult in society should have some competence in.

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