• Thu, Nov 8 2012

Walmart Is Moving ‘Black Friday’ To Thanksgiving So We Should Officially Start Calling It The Thanksgiving Sale

black friday 2012“Black Friday” has been a bit inaccurate as of late. While there definitely was a time when stores were slashing prices the Friday of Thanksgiving week, recently some stores have been opening as early as 11 p.m. on Thanksgiving. Well, Walmart is one upping that decision and kicking off their Black Friday 2012 sale at 8 p.m. on Thanksgiving this year. Which means that just as you scrape those last leftovers into some Tupperware, you can then hop into your car as a family and buy tons of stuff.

So now that there doesn’t appear to be much of a Friday in Black Friday, can we all just start calling it what it is? A whopping Thanksgiving sale. Personally, I vote “Turkey Sale.”

Reuters reports that Walmart, the biggest retailer in the world, is not messing around this year. The company procures a reported quarter of their annual profits from holiday sales and they have planned their product pushing accordingly:

“We bought deep, very deep, and we bought deep on items that matter to our customers,” said Walmart U.S. Chief Merchandising and Marketing Officer Duncan Mac Naughton… “‘We got customer feedback that says ‘I like to shop earlier so I can go to bed earlier,’” Mac Naughton said.

The norm has generally been for stores to open their doors at midnight. But today’s customers would prefer to scramble over other customers as their post-dinner cardio, it seems. (I guess you really can load up on that gravy this year.) Kmart has been open on Thanksgiving for over two decades, but Sears is taking note and also opening on 8 p.m — staying open overnight until 10 p.m. on the actual Black Friday — a now relic of a slightly different consumer pattern.

(photo: littleny / Shutterstock.com)

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  • Andrea

    I think that is pretty shitty. Not because I care about when Black Fri is (I refuse to give in to that) but for their poor employees that are now forced to work on that day. Just another reason why Walmart sucks at every level.

    • LiteBrite

      Agreed.

      I used to belong to a consumer forum, and every holiday season the topic of retailers staying open on holidays would come up. There would always be the one person who said, “Well, some people don’t have family and want to work the holiday for overtime…” I would say that’s fine, but as someone who worked retail for more years than she cares to remember I can say from experience that a) Employees are rarely given a choice on working holidays and b) I never received any sort of overtime or holiday pay.

      So, no, I will not be going out on Thanksgiving. I won’t even be going out the day after.

    • Andrea

      I used to think that. I used to think that well, maybe some people want to work that day. But chances are those people are a minority and it takes more than 2 or 3 folks to run a store on a day like that, so the bottom line is that they won’t be given a choice. They will have show up to work at noon on Thursday and miss their families. All for the sake of a cheap TV.

      Never Walmart. NEVER will I support this.

  • Blincoln

    Yep, I agree with Andrea! As a retail employee, it really sucks when you can’t spend the holidays with your family. And, if you shop on Thanksgiving, you’re only making it worse!! Customers need to boycott this now!!

    • Andrea

      I have been for years because I find the practice disgusting. The behavior of people on Black Fri is comparable to that of animals at a feeding trough. But there is the added issue: I will NOT support anyone that forces their employees to work on Thanksgiving. This is a sacred holiday. It is not religious, it is observed by EVERY American and I find it horrible that shopping is more important than family and giving thanks. It’s not like emergency personel (doctors, nurses, policemen, etc), it freakin shopping for Pete’s sake. Give it a rest already!

      I have boycotted Wal-mart for years and this just adds another reason to continue to do so.

  • Ellie

    This trend is so disgusting. It always amazes me that people are so greedy that they feed this viscious cycle. This is why I NEVER shop that whole weekend. Thanksgiving is time to spend with your loved ones, not trying to beat down others to get a cheap TV.