Sexy women have long been used to sell anything and everything to their male counterparts. Â So it makes sense that Chanel would use Brad Pitt, People Magazine’s two-time sexiest man alive to sell their signature fragrance. Â Until you see the commercial, that is. Â Then it makes no sense whatsoever.
The shot is of Pitt, standing fully clothed in a slight sepia-toned room with distressed-finished walls. Â He is reciting some weird poem that makes no sense. Â I’m sure he didn’t write it – but I surrender myself to the fantasy of advertising, get lost in the poem, and imagine for a moment that he is my life partner and father of my children. Â That’s what I’m supposed to do, right? Â I mean, he is the most famous family man in the world.
He speaks in metaphors that leave me insecure and confused. Â Every journey ends but we go on. Â The world turns and we turn with it … but wherever I go, there you are. Â Yes, I’m here. Â Do you need some space? Â Plans disappear, dreams take over … Do you want me to wear the Chanel or not? Â Where are the kids? Â Do you even know? Â Are you stoned?
If you are going to use the sexiest man alive to sell your product, wouldn’t it make more sense to have him half-naked, rolling around in sand or something? Â Oh but wait – we’re women. Â The only things we think about are procreation and Pinterest. Â So we totally appreciate the faux-finish paint job on the wall behind him and his archaic poem. Â Call me a purist, but I would rather see shots of Nicole Kidman running around Times Square in an awesome dress.
Sorry Brad. Â You are the hottest family man alive, but this ad doesn’t make me want to bear your children – or buy Chanel No. 5.