Even though Luvs is a diaper company, big props for them for showcasing public breastfeeding in this new commercial. I think this is a hilarious ad, and as a mom who breastfed, I can totally relate.
Some commenters on the Luvs website, cannot relate. At all:
Luvs should stick to selling diapers and stay out of the politics! I found the ad tasteless and crude. I was watching a family movie and my boys had to see this.
Oh no! Your boys had to see what breasts were designed for? I’m so sorry. What if you actually had to tell them that some women use their breasts for feeding their children? The horror!
I personally have never seen a woman breastfeeding in public. I have seen a woman holding her child on her lap with a blanket thrown over the both of them. I have never actually seen a child eating from a breast in public, ever. And if I did, I wouldn’t bat an eye. And if my sons did, and they asked me about it, I would simply remind them of how they ate food for the first year of their lives. If my sons saw this Luvs breastfeeding commercial, they are mature enough, and smart enough, where they would probably just think it is funny, especially the little boy at the end giving the flustered waiter the stink eye. Sure, this commercial has nothing to do with diapers, but Luvs is scoring points with moms with this breastfeeding commercial, and moms are major diaper consumers. It may not increase diaper sales for the Luvs company, but it sure does make me feel all warm and fuzzy towards the brand.
Another comment reads:
Okay people of Luvs… The bare breastfeeding mom is a little over the top. I mean come on, ANY woman whipping the girls out in public is looking for nothing but attention.Â Â There is no need. I myself am a nursing mother and use a nursing cover (available in all colors and patterns, very trendy!). Yes, even after childbirth I have a little bit of modesty left.
Or else her child is hungry. And maybe she forgot her nursing blanket in the car. Or maybe she just realizes that her child’s needs are more important than someone’s perception that she is just “whipping the girls out for attention.” Â I think if you asked the majority of nursing moms why they nurse in public without a “trendy” nursing coverup they are doing it just because they need to feed their baby. Not because they need attention.
Big props to Luvs for this commercial and for all the moms out there who breastfeed in public. And yes, it does get easier with your second child.