Not surprisingly, Penelope Scotland Disick wasn’t even completely out of her mother’s body before E! cameras were there to capture her arrival. You’d think they would have at least waited until the afterbirth was wiped from her bluish little body. But what would be the Kardashian incentive for that?

Last night, E! released the long-awaited footage of baby Penelope coming into the world. And in true Kardashian fashion, Kourtney Kardashian‘s invited in the public to witness every moment, including her reaching down and pulling her daughter into existence. Just as she did for son Mason, Kourtney was hardly bashful about sliding her infant daughter from her birth canal and onto her breast.

As powerful as such a moment is, that little E! imprint on the bottom right-hand corner cheapens such a timeless display of life by reminding us what we’re actually watching in the first place. Not just a birth, but a fundamental money making opportunity specifically reserved for the Keeping Up With the Kardashians finale episode. Rosie Pope better go back to the drawing board with her live tweeted delivery because a new bar in birth exploitation has officially been cleared and it’s punctuated with filmed vagina pulling. Expect that “method” to be copyrighted and launched with a book tour, Kardashian style.